Valentine's Day

From cards reading 'Meh' to a ball celebrating 'hate, venom and gore', some Britons refuse to buy in to mainstream celebrations.

Valentine’s Day is no longer an Americanised “Hallmark card” type of holiday, she said. “One of our candles says: ‘roses are red, chocolates are brown, you’re getting neither so calm the F-word down.’” “I designed it because I was fed up with Valentine’s Day. And it’s just become really popular.” “Ew, Valentine’s Day” and “Cupid rhymes with stupid” both feature, too. She dislikes the sense of being obliged to buy roses and go out for dinner because it’s Valentine’s Day. “Prices are hiked up and you feel like you’ve got to celebrate it.” Joseph thinks this is because both couples and single people are rebelling against the idea that they must celebrate Valentine’s Day in a particular way.