Fussy deodorant

On Dragons' Den, entrepreneurs showed off an eco-friendly deodorant, a moonshine liquor, a site to find dog-friendly restaurants and a cruelty-free Votch ...

They all come in 700ml mason jars costing £24.90 ( Odonnellmoonshine.co.uk), with 25 per cent alcohol (or 50 per cent for high proof and 72 per cent for the high high proof). Despite entering the den with a powerful story, Votch founder Laura Way was unsuccessful in her bid for investment. This has now seemingly expanded to over 60 restaurants after scrolling through the website. While we saw some intriguing businesses enter the den this week, it seems like only one really captured the fearsome five’s attention enough to make them part with their cash – a refillable deodorant subscription service called Fussy. The deodorant’s case is made from recycled plastic, the refills are plastic-free and compostable, made from waste sugarcane, and it is produced in a factory that the company says is certified carbon neutral. The real selling point is that Fussy’s refillable deodorant is completely sustainable.