LFC

Liverpool's first steps into to the NFT market delivered £1.125m in revenue, although 95 per cent of the 'LFC Heroes Club' collection went unsold.

While the sum raised for the Foundation will be a boon, the perceived slow start to Liverpool's entry into the NFT space comes on the back of criticism received from some supporters over the Reds' entry into a market that is largely unregulated and can be detrimental to the environment. A potential 171,072 were available to purchase from the 'Hero' edition, with that figure reached through the possible permutations the generative algorithm could create, such as the different facial expressions and expression of traits of each of the player and staff NFTS. Of that 171,072, the Reds managed to sell only 5.7 per cent of the full drop, with 9,721 limited editions sold. A total of £281,375 has been raised for LFC Foundation from overall sales so far, money which will go towards its work in the community, including their education and employability programmes, inclusion and special educational needs and disability support. These were be priced at around £56 and a cap existed on the amount of blind pack NFTs that could be purchased. Within the sale window, the ‘Legendary’ 1 of 1 NFTs, which consist of 24 legendary heroes, will be made available to purchase through a live auction. The club created two categories of digital collectibles - a set of 24 unique ‘Legendary’ 1 of 1 NFTs, and a series of generative ‘Hero Edition’ NFTs that combine multiple player illustrations to produce a unique digital collectible for each fan.