Samsung advert woman running

Critics say the one-minute advert called 'Night Owl' does not reflect the true dangers faced by women runners in the wake of recent murders.

Throughout the jog she checks her progress with a Samsung smartwatch, as a voiceover says: "Follow the herd. As a global company with a diverse workforce, we apologise for how this may have been received." The woman then passes a skateboarder, some clubbers, a ballerina, a security guard, a construction worker and a hoard of other nighttime runners.

Reclaim These Streets joins running groups in calling ad insensitive 'especially in light of Ashling Murphy'

We know that women often think about stopping running because of this,” says Newman. As a woman who is running, it’s not safe already, but as a Black Muslim woman, it’s even more unsafe. The ad, titled Night Owls, which was promoting the Galaxy Watch4, Galaxy Buds 2 and Galaxy S22 phone, features a young woman running at 2am, with earbuds in, through dark streets and alleyways. It’s almost laughable how bad this ad lands,” she said. Not for me, I run on a different schedule: mine.” While the young woman is running, the voiceover says: “Sleep at night.

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The campaign also launched just 13 months after the death of Sarah Everard, who was kidnapped, raped and killed by a then-serving police officer. I don’t know any woman who would be running at 2am in the morning. Certainly not in a city.” It’s not just the running aspect of this campaign which misses the mark – women’s safety in general has become one of the most pressing issues of the last year. I run on a different schedule – mine. The runner can be seen interacting with various people during her outing including a cyclist, a person at a bus stop, someone on the side of road and a group who seem to have been for a night out.

Runners and women's safety campaigners have called out Samsung's new advert highlighting the dangers of running at night for women. | ITV National News.

"Before we go out for a run, we have to think about letting others know where we are running, what time we will back… Especially in somewhere like London or any other major city," another added. We also ensure that our running watches or running tracker has the beacon feature activated so that chosen contacts can track you. "It is ridiculous to go out and exercise alone at that time of night and with earbuds in regardless of gender. But runners and women's safety group Reclaim These Streets highlighted that running at night isn't safe, and described the advert as "disrespectful" particularly following the death of Ashling Murphy who was attacked when she was out for a run. A Samsung advert showing a woman running alone through dark streets at 2am has been described as "offensive" and "unrealistic" by runners and women's rights campaigners.

'Women wouldn't feel safe doing that!' Samsung is slammed over 'tone deaf' advert showing a female jogger running alone in London at 2am with headphones on.

So many issues with this advert,' another said. In the advert, the woman wakes up at 2am, and decides to go for a job around the streets of London. Some said a woman would never go for a solo jog at night and wouldn't be smiling at strangers with earbuds on In a statement, Samsung told Femail the campaign aimed to celebrate individuality and that it was never meant to be insensitive to 'ongoing conversations around women's safety.' The commercial - called Night Owls - sees a sporty woman checking her watch at 2am, before putting in earbuds and heading out into the dark for a night-time jog in the British capital. - In the one-minute clip, the woman jogs alone in the streets of London at 2am

Jamie Klingler, co-founder of Reclaim These Streets, said the advert was 'disrespectful' following Ashling Murphy's murder earlier this year.

Another tweeted: “Sorry Samsung but when a woman is wearing headphones running at night & a bike pulls up next to her she doesn’t smile, relaxed. Unfortunately we do not own the night, the real world for female runners at night is quite different.” “It seems like a really naive advert. The voiceover for the ad says: “Sleep at night. She was attacked in Cator Park, Greenwich. Earlier this year in February, Koci Selamaj pleaded guilty to her murder. Not for me, I run on a different schedule - mine.”

A Samsung advertisement featuring a woman running alone at 2am has been described as “ludicrous” and “tone deaf” in the wake of the murder of an Irish ...

Referring to a scene in the ad when a man on a bike rides up behind the woman and they interact, Ms Klingler said: “That’s the bit that really made me wince. “It seems like a really naive advert. A Samsung advertisement featuring a woman running alone at 2am has been described as “ludicrous” and “tone deaf” in the wake of the murder of an Irish teacher.