Adidas sports bras bare breasts ad

The advert for sports bras was deemed to have a likelihood to cause widespread offence.

We concluded that (the posters) were inappropriately targeted, and were likely to cause widespread offence.” Which is why our new sports bra range contains 43 styles, so everyone can find the right fit for them.” The ASA said: “Although we did not consider that the way the women were portrayed was sexually explicit or objectified them, we considered that the depiction of naked breasts was likely to be seen as explicit nudity.

Adidas has defended a sports bra ad which it said aimed to celebrate diversity, but which ended up getting banned by the Advertising Standards Agency for ...

We told Adidas UK Ltd to ensure their ads did not cause offence and were targeted responsibly," the watchdog announced. Adidas did not consider the ad to be sexual; they intended to show breasts simply as a part of a woman’s body." The ASA concluded their ruling, stating that it "acknowledged the intention of the ads was to show women’s breasts differed in shape and size", but "considered the depiction of naked breasts was likely to be seen as explicit nudity".

A tweet posted by the sports brand showed breasts of 20 women of various skin colours, shapes and sizes.

We concluded that (the posters) were inappropriately targeted, and were likely to cause widespread offence.” The ASA said: “Although we did not consider that the way the women were portrayed was sexually explicit or objectified them, we considered that the depiction of naked breasts was likely to be seen as explicit nudity. Which is why our new sports bra range contains 43 styles, so everyone can find the right fit for them.”

Adidas's sports bra campaign aimed to represent a vast variety of women while showcasing the range of sports bras available. But its subsequent banning by ...

I, for one, feel happy to have seen breasts of all types represented by one of the largest sports brands, especially one that has had such a massive impact. “It is still astounding to me that we live in a culture that allows every inch of a woman’s body to be shown except a nipple,” she wrote. But its subsequent banning by the Advertising Standards Authority (ASA) only highlights the continuous censorship and sexualisation of women’s bodies, writes senior digital writer Leah Sinclair.

The advert for sports bras was deemed to have a likelihood to cause widespread offence.

We concluded that (the posters) were inappropriately targeted, and were likely to cause widespread offence.” Which is why our new sports bra range contains 43 styles, so everyone can find the right fit for them.” The ASA said: “Although we did not consider that the way the women were portrayed was sexually explicit or objectified them, we considered that the depiction of naked breasts was likely to be seen as explicit nudity.

Adidas sports bra ad: why has bare breasts advert been banned in UK - and why has it been called 'offensive'?

Which is why our new sports bra range contains 43 styles, so everyone can find the right fit for them.” The sportswear company also said the images had been cropped to protect the identity of the models, and those models had all volunteered to be in the campaign and were supportive of its aims. An Adidas campaign which featured dozens of sets of breasts and was intended to promote the diversity of its range of sports bras has been banned by the UK.

Adverts for Adidas sports bras that showed women's bare breasts have been banned by the watchdog over fear of causing "widespread offence".

We concluded that (the posters) were inappropriately targeted, and were likely to cause widespread offence." Which is why our new sports bra range contains 43 styles, so everyone can find the right fit for them." The ASA said: "Although we did not consider that the way the women were portrayed was sexually explicit or objectified them, we considered that the depiction of naked breasts was likely to be seen as explicit nudity.

A recent Adidas sports bra advertisement has been banned in the United Kingdom after several residents complained the ad used gratuitous nudity to objectify ...

Please visit at your own discretion.) Accompanying the ad were the words, “We believe women’s breasts in all shapes and sizes deserve support and comfort. The Adidas ad featured the cropped torsos of several women with bare breasts displayed in a grid. “We noted the breasts were the main focus in the ads, and there was less emphasis on the bras themselves, which were only referred to in the accompanying text.”

The advert, which was posted on Twitter and on posters, received 24 complaints. Twitter did not delete the post because it was found not to have breached ...

Twitter did not delete the post because it was found not to have breached its terms of service. The ASA said: "Although we did not consider that the way the women were portrayed was sexually explicit or objectified them, we considered that the depiction of naked breasts was likely to be seen as explicit nudity. A tweet, which was posted in February, showed the bare breasts of 20 women of various skin tones, shapes and sizes, with the caption: "We believe women's breasts in all shapes and sizes deserve support and comfort.

The campaign, which was launched in February of 2022, features the breasts of dozens of women of various skin colors and sizes in an effort to promote the ...

The ASA said that they informed Adidas that the ads could not appear again on Twitter or near schools and religious venues. “Although we did not consider that the way the women were portrayed was sexually explicit or objectified them, we considered that the depiction of naked breasts was likely to be seen as explicit nudity,” the ASA said on their website. The ASA has said that it did not believe the women had been objectified or sexualized.

The UK's Advertising Standards Authority has banned Adidas' sports bra ads featuring bare breasts.Some complainants told the ASA that the ads "objectified.

The tweet featuring the image was "not in keeping with their usual content" and was therefore "likely to cause widespread offence," the ASA said. "Thank you for showing more brown breasts than the average health textbook!" Adidas released the ad campaign in February, which included both social-media posts and posters featuring images of a variety of exposed breasts, in some cases with the nipples blurred out.

The controversial sports bra ad is daring – in the very best sense of the word. It's inclusive and diverse and celebrates how different our breasts can be.

But the representation present in Adidas’ sports bra ad is important. Adidas’ sports bra ad is daring in the very best sense of the word. Male chests are uncensored across media and advertising, nips and all, but the female nipple is still considered too shocking for Instagram. People (usually men, let’s be honest) still get weird about breastfeeding in public spaces. If I’m looking for a high impact, supportive sports bra, I want to know that the brand has people with boobs outside of the compact, high-set ideal in mind. The Adidas ad feels joyful to me. Some who complained about the ad believed it sexualised women and “reduced them to body parts”.

A sports bra ad campaign by Adidas launched in February that featured photographs of bare breasts has been banned by the London-based Advertising Standards ...

Adidas said that, as a result of that advice, they had not placed the ads near schools or religious venues.” All the models shown had volunteered to be in the ad and were supportive of its aims. They said the images had been cropped to protect the identity of the models and to ensure their safety.

Adidas sports bra adverts which showed photographs of bare breasts have been banned for featuring explicit nudity.

Which is why our new sports bra range contains 43 styles, so everyone can find the right fit for them.” The Advertising Standards Agency ruled that all three versions of the images were likely to cause widespread offence. // The Advertising Standards Agency said the images were likely to cause widespread offence