Missguided

2022 - 7 - 5

Post cover — Image courtesy of "Retail Gazette"

Missguided changes company name following Frasers acquisition ... (Retail Gazette)

Online fast fashion retailer Missguided has changed its official company name after it was rescued by Frasers Group in a £20m deal at the start of last month.

Frasers chief exeucitve Michael Murray commented last month: “We are delighted to secure a long-term future for Missguided, which will benefit from the strength and scale of Frasers Group’s platform and our operational excellence. Passi said at the time: “Frasers Group has an unrivalled platform and fantastic operational know-how, giving Missguided a solid foundation on which we can build a successful future. // The company will officially be known as MGL Realisations (2022) Limited but will continue to trade as Missguided

Missguided Renamed After Being Bought By Sports Direct Owner (Tyla)

Despite the name change, Missguided will continue to trade under its original name, so fans of the fashion brand won't face confusion. Frasers' purchase of the ...

According to BBC reports, other online retailers such as Boohoo, Asos, and JD Sports could be among the next to express interest in a rescue deal similar to that of Missguided's. After he was reinstated as the chief executive of Missguided, Mr Nitin Passi said in a statement: "I am acutely aware of the impact Missguided's administration has had on our stakeholders and I am committed to rebuilding their trust". Frasers' purchase of the company was followed by the rehiring of Missguided's founder Nitin Passi, to become the firm's chief executive.

Missguided changes company name following acquisition (FashionUnited UK)

Missguided has changed its official company name to MGL Realisations (2022) Limited, according to documents filed with the UK government's Companies House.

Missguided UK administration: why did firm collapse, who is owner ... (NationalWorld)

Missguided UK administration: why did firm collapse, who is owner Nitin Passi, how much did Frasers Group pay? The fast fashion brand sponsored hit ITV show ...

The email or text also warned customers that making the claim “is not akin to a full refund and a payment back to customers at the end of the administration is likely to be a small fraction of the original amount owed, if any is available at all”. “A process to identify a buyer with the required resources and platform for the business commenced in April and we expect to provide an update on progress of that process in the near future.” The Sports Direct owner has bought the intellectual property of the brand and its sister company Mennace - an online retailer of menswear - for £20 million, and says it intends to run Missguided as a “standalone” brand within its wider group. Missguided told the i: “Missguided is aware of the action being taken by certain creditors of the company in recent days, and is working urgently to address this. The entrepeneur was forced to step aside as CEO of the brand he founded in April 2022 as part of a bid to spark a turnaround in the company’s fortunes. Then, in autumn 2021, the company was saved by investment firm Alteri, which then announced a review of its business model in December as it tried to turnaround the business.

Missguided renamed after being bought by retail group (FM104)

The online fast-fashion retailer has been purchased by the group after it fell into insolvency earlier this year. First established in 2009 by Nitin Passi, ...

Frasers' purchase of the company was followed by the rehiring of Missguided founder Nitin Passi who has become the firm's chief executive. The site has now been acquired by Frasers Group, which owns Sports Direct, Jack Wills and House of Fraser, and has undergone a name change. The online fast-fashion retailer has been purchased by the group after it fell into insolvency earlier this year.

Missguided changes name to MGL Realisations (2022) Limited ... (Eastern Eye)

LAST month, fast-fashion retailer Missguided was acquired by Frasers Group in a £20 million rescue deal. Now, the company which was founded by Nitin Passi in ...

“Frasers Group has an unrivalled platform and fantastic operational know-how, giving Missguided a solid foundation on which we can build a successful future. In April 2022, Passi stood down as CEO of Missguided. But he later returned as the retailer’s CEO following the rescue deal last month. Nitin Passi returned as the retailer’s CEO following the rescue deal in June

Missguided changes company name following acquisition (FashionUnited India)