Becoming the first-ever English Premier League club to launch an NFT of its kit designs, Southampton FC turned to London-based design and brand studio ShopTalk/ ...
This is a great chance to offer our fans something special that balances the spirit of where we have come from with the determination to be bigger, bolder and braver in everything we do next.” Sarah Batters, director of marketing and partnerships at Southampton Football Club, says, “As a club, we have always looked for new and innovative ways to push the boundaries and to connect with our fans. It’s a bold move that signals an evolution in how football can bring real value to fans using emerging technology.”