Patagonia

2022 - 9 - 15

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Image courtesy of "The Washington Post"

Patagonia founder gives away company: 'Earth is now our only ... (The Washington Post)

Ownership of Patagonia has been transferred to a trust that was created to protect the company's values and mission as well as a nonprofit organization.

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Patagonia to redistribute profits to environmental and social causes (edie.net)

Patagonia, which has been a private company since it was founded in 1973, has announced plans to allocate all profits that are not re-invested back into the ...

Ayana Elizabeth Johnson, who sits on Patagonia’s board, said businesses “can’t continue to adhere to the prevailing economic model” if the climate and nature crises are to be solved and social issued tackled. Chouinard has stated that the decision to go further, creating the Trust and Collective today, was taken to frame Earth as the company’s only shareholder. Those overseeing the Trust will vote to ensure the company actions are aligned with its stated commitments on environmental and social impact.

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Image courtesy of "Reuters"

Patagonia founder gives away company to help fight climate crisis (Reuters)

Yvon Chouinard, the billionaire founder of the outdoor apparel brand Patagonia, said on Wednesday he is giving away the company to a trust that will use its ...

The trust will be overseen by members of the family. Register now for FREE unlimited access to Reuters.com

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Patagonia's billionaire owner gives away company to fight climate ... (The Guardian)

Patagonia founder Yvon Chouinard, who turned his passion for rock climbing into one of the world's most successful sportswear brands, is giving the entire ...

The program has resulted in $140m in donations for preservation and restoration of the natural environment, according to the company. Chouinard’s family donated 2% of all stock and all decision-making authority to a trust, which will oversee the company’s mission and values. In its nearly 50 years in operation, the Ventura, California-based company has been known for extensive benefits for employees, including on-site nurseries and afternoons off on good surf days. “As of now, Earth is our only shareholder,” the company announced. “Instead of ‘going public’, you could say we’re ‘going purpose’,” said Chouinard. “This is another way we’ve found to do our part.”

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Image courtesy of "BBC News"

Patagonia: Billionaire boss of fashion retailer gives company away (BBC News)

Yvon Chouinard will give all of the fashion company's profits to a charity fighting climate change.

Mr Chouinard is not the first entrepreneur to give wealth away. Instead, the Chouinard family, which always owned the company, has transferred it to two new entities. But he said both options would have meant giving up control of the business.

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Image courtesy of "The Independent"

Patagonia founder gives away the $3bn company to environmental ... (The Independent)

The company's profits will go to a non-profit that will fight the climate crisis and other environmental issues.

“Companies that create the next model of capitalism through deep commitment to purpose will attract more investment, better employees, and deeper customer loyalty. “The current system of capitalism has made its gains at an enormous cost, including increasing inequality and widescale uncompensated environmental damage. As a result, the Chouinard family did not receive any tax break for its donation to the group, reports The non-voting stock will go to Holdfast Collective, a non-profit that will use the company’s profits each year for environmental action. [Terms of use,](https://www.independent.co.uk/service/user-policies-a6184151.html) [Cookie policy](https://www.independent.co.uk/service/cookie-policy-a6184186.html) and [Privacy notice.](https://www.independent.co.uk/service/privacy-policy-a6184181.html) In 2018, the company said it would donate all the money it gained from tax cuts signed by then-President Trump to environmental causes. Since then, the Ventura, California- based company has grown into a multi-billion-dollar corporation selling supplies marketed to outdoor enthusiasts. [Privacy policy](https://policies.google.com/privacy?hl=en) and [Terms of service](https://policies.google.com/terms?hl=en) apply. In 2002, Chouinard and Patagonia were one of the co-founders of “1% for the Planet”, a collective of corporations that donate 1 per cent of their sales to environmental causes. [a public letter](https://www.patagonia.com/ownership/), “we’ll use the wealth Patagonia creates to protect the source of all wealth.” [Patagonia](/topic/patagonia), Yvon Chouinard, and his family, have given away the company to an environmental trust and non-profit. The company’s profits will go to a non-profit that will fight the climate crisis and other environmental issues

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Image courtesy of "Far Out Magazine"

Patagonia: Understanding the Argentinian community who sing in ... (Far Out Magazine)

Exploring the story of Welsh immigrants moving to Argentina in 1865, including Gruff Rhys' ancestors, helped create a form of Welsh language music.

“It’s remarkable that I can play a gig of Welsh language songs in South America, and they understand what I’m singing about, even if they find the music a bit suspect,” he jokingly added. From the moment that Rhys discovered his family roots as a child, he was compelled by the idea of Chubut and wanted to meet his long-lost relatives. His side of the family stayed while their relations helped create a Welsh-speaking utopia in the Chubut Valley area of Patagonia. It was nothing more than a wasteland in Argentina, but it was a blank canvas and a location in which they could create a miniature version of their home. In Britain, there had been a push on Anglicanism, which threatened the future of the Welsh language, and radical nationalist Michael D Jones decided that Patagonia presented the solution to their problems. Rather than follow the Irish’s lead and choose America, a small community in Wales opted for a small corner of Argentina to descend upon.

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Image courtesy of "Sky News"

Billionaire Patagonia founder gives away company to fight the ... (Sky News)

The company will continue to produce outdoor clothing, camping supplies, and other goods, but now all profits will go to organisations to fight the climate ...

We can save our planet if we commit to it." "As we began to witness the extent of global warming and ecological destruction, and our own contribution to it, Patagonia committed to using our company to change the way business was done. The non-voting stock will go to Holdfast Collective, a non-profit that will use the company's profits each year for environmental action. This is another way we've found to do our part. I know it can sound flippant, but they really embody this notion that every billionaire is a policy failure." But it's also resilient.

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Image courtesy of "NPR"

The founder of Patagonia is giving his company away to help fight ... (NPR)

Patagonia founder Yvon Chouinard says he will give his company over to a trust, with future profits being donated to causes fighting climate change.

"Even public companies with good intentions are under too much pressure to create short-term gain at the expense of long-term vitality and responsibility." The other option was to become a publicly traded entity. He added, "Instead of extracting value from nature and transforming it into wealth, we are using the wealth Patagonia creates to protect the source.

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Image courtesy of "BBC News"

Patagonia: Billionaire boss of fashion retailer gives company away (BBC News)

The billionaire founder of the outdoor fashion retailer Patagonia says he has given away his company to a charitable trust. Yvon Chouinard said that under a ...

Mr Chouinard is not the first entrepreneur to give wealth away. Instead, the Chouinard family, which always owned the company, has transferred it to two new entities. But he said both options would have meant giving up control of the business.

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Image courtesy of "UK Fundraising"

Patagonia founder gives away all company profits to fight climate crisis (UK Fundraising)

Patagonia founder Yvon Chouinard announced this week that ownership of the company has been transferred to a trust and a nonprofit, with all profits to go ...

The Patagonia Purpose Trust has been created solely to protect the company’s values and mission. The Chouinard family will guide the Patagonia Purpose Trust, electing and overseeing its leadership. This has included giving away 1% of sales each year, becoming a certified B Corp and a California benefit corporation, and in 2018 changing the company’s purpose to: ‘We’re in business to save our home planet.’

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Patagonia: why has founder Yvon Chouinard given away the ... (NationalWorld)

Get all of the latest Business news from NationalWorld. Providing fresh perspective online for news across the UK.

The Patagonia website explains: “Put another way, Patagonia’s purpose is: We’re in business to save our home planet. Chouinard continued: “One option was to sell Patagonia and donate all the money. This is another way we’ve found to do our part. “While we’re doing our best to address the environmental crisis, it’s not enough. But it’s also resilient. Chouinard announced that “instead of “going public”, you could say we’re “going purpose””, transferring the company’s voting stock to the Patagonia Purpose Trust and nonvoting stock to the Holdfast Collective, a nonprofit designed to fight the environmental crisis.

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Image courtesy of "British Vogue"

Patagonia's Owner Has Given Away His Company – Proving ... (British Vogue)

Patagonia's founder Yvon Chouinard has given away his company in a bid to fight the climate crisis. “We're making Earth our only shareholder,” the Patagonia ...

[famously placed an advert](https://eu.patagonia.com/gb/en/stories/dont-buy-this-jacket-black-friday-and-the-new-york-times/story-18615.html) in the New York Times on Black Friday in 2011, with the tagline: “Don’t buy this jacket”. Chouinard and his family have handed 98 per cent of their shares to a newly-created non-profit, named the Holdfast Collective, which will now receive an estimated $100 million (£86 million) a year – comprising all the profits from Patagonia that aren’t invested back into the company. Meanwhile, the Holdfast Collective will use all its funds to “protect nature and biodiversity, support thriving communities and fight the environmental crisis.” “If we have any hope of a thriving planet 50 years from now, it demands all of us doing all we can with the resources we have. Never afraid to go against the grain, the brand But founder Yvon Chouinard has taken his vision of what a responsible business should look like one step further, by giving away his entire company – believed to be worth $3 billion (£2.6 billion) – in a bid to tackle the climate crisis.

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Image courtesy of "Financial Times"

Patagonia founder hands company to trust to tackle climate crisis (Financial Times)

Yvon Chouinard expects outdoor clothing group to give $100mn a year to environmental causes.

[Purchase a Print subscription for 11,12 € per week You will be billed 107,91 € per month after the trial ends](https://subs.ft.com/spa3_uk3m?segmentId=461cfe95-f454-6e0b-9f7b-0800950bef25&utm_us=JJIBAX&utm_eu=WWIBEAX&utm_ca=JJIBAZ&utm_as=FIBAZ&ft-content-uuid=18b65e37-945a-4237-ae48-31ab1906ec58) [Purchase a Digital subscription for 6,64 € per week You will be billed 39 € per month after the trial ends](https://subs.ft.com/spa3_digital?ft-content-uuid=18b65e37-945a-4237-ae48-31ab1906ec58) [Purchase a Trial subscription for 1 € for 4 weeks You will be billed 65 € per month after the trial ends](/signup?offerId=41218b9e-c8ae-c934-43ad-71b13fcb4465&ft-content-uuid=18b65e37-945a-4237-ae48-31ab1906ec58)

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Billionaire founder of Patagonia gives the outdoors brand away (Telegraph.co.uk)

Yvon Chouinard has announced that ownership of the California-based business, which he started in 1973, will be split between two organisations that will pay ...

“One option was to sell Patagonia and donate all the money. Instead of extracting value from nature and transforming it into wealth, we are using the wealth Patagonia creates to protect the source. “They are the future of business if we want to build a better world, and that future starts with what Yvon is doing now.” But he concluded that “even public companies with good intentions are under too much pressure to create short-term gain at the expense of long-term viability and responsibility”. The trust’s aim will be to “ensure there is never deviation from the intent of the founder”, while Holdfast will “use every dollar received from Patagonia to protect nature and biodiversity, support thriving communities and fight the environmental crisis”. The billionaire founder of the outdoor clothing brand Patagonia is giving the company away to help fight climate change and making “Earth the only shareholder”.

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Patagonia chooses Naia™ Renew ES for its low-impact line of work ... (PR Newswire UK)

PRNewswire/ -- Eastman, maker of Naia™ Renew sustainable fibers and yarns, announces that it has collaborated with Patagonia® to offer a limited run of...

With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. [https://mma.prnewswire.com/media/813072/Naia_1_Logo.jpg](https://c212.net/c/link/?t=0&l=en&o=3647307-1&h=771845870&u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F813072%2FNaia_1_Logo.jpg&a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F813072%2FNaia_1_Logo.jpg) [https://mma.prnewswire.com/media/1898002/Photo_by_Tim_Davis.jpg](https://c212.net/c/link/?t=0&l=en&o=3647307-1&h=2732594956&u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1898002%2FPhoto_by_Tim_Davis.jpg&a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1898002%2FPhoto_by_Tim_Davis.jpg) Eastman has aligned its entire forestry supply chain with Forest Stewardship Council® (FSC®) sourcing standards, including controlled wood procedures. It's a future-focused fiber made with the next generations in mind — one that doesn't compromise on the quality of the garment or the health of our planet." [https://naia.eastman.com/sustainability](https://c212.net/c/link/?t=0&l=en&o=3647307-1&h=1995942188&u=https%3A%2F%2Fnaia.eastman.com%2Fsustainability&a=https%3A%2F%2Fnaia.eastman.com%2Fsustainability). Patagonia's Workwear line is a Fair Trade line of apparel made for people who work hard daily to make the planet a better place to live, perform and produce. Naia™ Renew ES is made from a combination of molecularly recycled waste material (40%), recycled cellulose (20%) and renewable wood pulp (40%). "Patagonia has always been a company that chooses its fibers carefully and responsibly," said Ruth Farrell, Eastman textiles general manager. The remaining 40% recycled content* comes from Eastman's cutting-edge molecular recycling technology that breaks down hard-to-recycle waste materials like plastic packaging and old carpet into fundamental building blocks to produce the acetic acid used to make cellulose acetate yarn and fiber. This innovation is made possible through Eastman's continuous efforts to collaborate with eco-conscious partners throughout the value chain. Named for its enhanced sustainability, Naia™ Renew ES is made with 60% recycled content.

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Image courtesy of "The Scotsman"

Patagonia: Billionaire founder gives away the £3bn company's ... (The Scotsman)

Yvon Chouinard, billionaire founder of fashion firm Patagonia, has said he is giving the company away to a charitable trust tackling the environmental crisis.

According to the Want to join the conversation? [Patagonia website](https://www.patagonia.com/ownership/), the Patagonia Purpose Trust was created to protect the company’s “values” while the Holdfast Collective is a “nonprofit dedicated to fighting the environmental crisis and defending nature.” Chouinard confirmed that “100% of the company’s voting stock transfers” would be donated to the Patagonia Purpose Trust, and “100% of the nonvoting stock” had been given to the Holdfast Collective. In a statement to The billionaire owner of Patagonia and his family have given the company to a separate trust in a ‘bid to fight climate change’.

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Why Patagonia's billionaire founder gave away his $3 billion ... (CNBC)

Yvon Chouinard, the billionaire founder of outdoor apparel maker Patagonia, is giving his $3 billion company away for a greater cause: fighting climate ...

[recognized Patagonia](https://www.unep.org/news-and-stories/press-release/us-outdoor-clothing-brand-patagonia-wins-un-champions-earth-award) for its commitment to environmental sustainability and advocacy. The company, which Chouinard founded in 1973, is worth $3 billion, [according to the New York Times.](https://www.nytimes.com/2022/09/14/climate/patagonia-climate-philanthropy-chouinard.html) "Despite its immensity, the Earth's resources are not infinite, and it's clear we've exceeded its limits," Chouinard wrote on Wednesday. As part of those efforts, Patagonia sources eco-friendly clothing materials and annually donates 1% of its total sales to grassroots activists. [net worth](https://www.forbes.com/profile/yvon-chouinard/?list=rtb/&sh=2a3f5d474fb5), as of Thursday morning. He was also a craftsman who made climbing gear and apparel for himself and his friends. In the 1960s, he was a pioneering rock climber in California who lived out of his car and ate damaged cans of cat food he purchased for 5 cents apiece, the Times reported. We needed to find a way to put more money into fighting the crisis while keeping the company's values intact." We can save our planet if we commit to it." "The Patagonia Purpose Trust ... The two entities will ensure that all of Patagonia's profits go toward combating the climate crisis and protecting undeveloped land across the world, the company announced on Wednesday. [expects](https://www.patagoniaworks.com/press/2022/9/14/patagonias-next-chapter-earth-is-now-our-only-shareholdera) to generate and donate roughly $100 million in profits annually, depending on the health of the business, the company said.

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Image courtesy of "Metro"

Patagonia boss gives away £2600000000 company to fight climate ... (Metro)

The billionaire boss of outdoor clothing company Patagonia has given away his company in a bid to help fight climate change. Yvon Chouinard, 83, has said ...

‘Despite its immensity, the Earth’s resources are not infinite, and it’s clear we’ve exceeded its limits. This is another way we’ve found to do our part. The billionaire said he had considered selling the company he set up in 1973, and donating the money to charity, or taking the company public. But it’s also resilient. I started as a craftsman, making climbing gear for my friends and myself, then got into apparel. The billionaire boss of outdoor clothing company Patagonia has given away his company in a bid to help fight climate change.

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Patagonia founder gives away company to help fight climate crisis (Proactive Investors USA & Canada)

"Instead of extracting value from nature and transforming it into wealth for investors, we'll use the wealth Patagonia creates to protect the...

These purpose trusts are likely to continue to grow in popularity over time," he added. “As Patagonia’s new structure has shown, there is a very real opportunity that exists for trusts in general, and leading trusts jurisdictions, to help families cement their agreed purpose and values through the use of purpose trusts to own and administer assets. The trust will be overseen by members of the family.

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Patagonia Has No More Owners (Bloomberg)

Also everything at Twitter is securities fraud, SPAC buyback tax and a Rick's Cabaret insider sale.

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Yvon Chouinard – the 'existential dirtbag' who founded and gifted ... (The Guardian)

Self-proclaimed craftsman built outdoor clothing company to help climbers and offer 'enjoyable' working conditions.

We all had to come to work on the balls of our feet and go up the stairs two steps at a time. We wanted to have a job where we would be allowed to do that. He kept wearing the top – which was azure blue with two red and one yellow stripes – when back in the US, and his climbing friends asked where they could get one. Some years he spent more than 200 nights sleeping outside, and claims not to have owned a tent until he was almost 40. One year he spent weeks in the Rockies surviving on a case of 5¢ cans of tuna cat food mixed with oatmeal, potatoes, “ground squirrel, blue grouse, and porcupines assassinated à la Trotsky, with an ice axe”. While many people daydream of achieving a nine-zero fortune, for Chouinard it was a sign he had failed in his life’s mission to make the world a better and fairer place. Refusing to let it go, the reporter tried again saying Chouinard was a “very successful businessman” and “somewhere along the way you must have wanted to be a businessman”. All I ever wanted to be was a craftsman.” “I almost always got my limit of 10 lobsters and five abalone.” “Earth is now our only shareholder,” Chouinard, 83, said in a message to staff and customers. The pitons proved very popular with his friends and other climbers. “Being a dirtbag is a matter of philosophy, not personal wealth.

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Who is Yvon Chouinard? The Patagonia founder who gave away his ... (The Independent)

The billionaire founder began his career as a blacksmith before he launched the outdoor clothing company.

As a result, the pair moved the company in the direction of “clean climbing”. By 1970, the company was the largest supplier of climbing hardware. From there, he began selling clothes as well as climbing gear, and launched Patagonia. Mr Chouinard committed to environmental activism early on. [Terms of use,](https://www.independent.co.uk/service/user-policies-a6184151.html) [Cookie policy](https://www.independent.co.uk/service/cookie-policy-a6184186.html) and [Privacy notice.](https://www.independent.co.uk/service/privacy-policy-a6184181.html) [Privacy policy](https://policies.google.com/privacy?hl=en) and [Terms of service](https://policies.google.com/terms?hl=en) apply. The Patagonia Purpose Trust, which is led by the Chouinard family, will remain the company’s controlling shareholder but will only own 2 per cent of its total stock. In 1965, he partnered with Tom Frost, a fellow rock climber, on his now company Chouinard Equipment, Ltd. This site is protected by reCAPTCHA and the Google Registration is a free and easy way to support our truly independent journalism He began his career as a blacksmith in 1957, making climbing tools which he sold from the back of his car to support his lifestyle of surfing and climbing in California. [Patagonia](/topic/patagonia) has given away the [company](/topic/company) to a charitable trust fighting [climate change](/topic/climate-change).

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Image courtesy of "Yorkshire Post"

Billionare founder of Patagonia gives away company to charitable trust (Yorkshire Post)

Yvon Chouinard, founder of US clothing company Patagonia, has given away the company to a charitable trust focussed on fighting the climate crisis.

Instead of extracting value from nature and transforming it into wealth, we are using the wealth Patagonia creates to protect the source. “We believe this new structure delivers on both and we hope it will inspire a new way of doing business that puts people and planet first.”Ryan Gellert will continue to serve as CEO of Patagonia, and the Chouinard family will continue to sit on the company’s board. Mr Chouinard said: “It’s been a half-century since we began our experiment in responsible business.

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grough — Patagonia's Yvon Chouinard gives away his company ... (Grough)

Patagonia founder Yvon Chouinard, the climber turned reluctant businessman, has given his company to a trust and a collective that will use profits for ...

Even public companies with good intentions are under too much pressure to create short-term gain at the expense of long-term vitality and responsibility.” “Another path was to take the company public. “But we couldn’t be sure a new owner would maintain our values or keep our team of people around the world employed. Board member Kristine McDivitt Tompkins said: “I first met Yvon when he was around 24 and today, he is almost 84. “While we’re doing our best to address the environmental crisis, it’s not enough. More recently, in 2018, we changed the company’s purpose to: we’re in business to save our home planet. “Companies that create the next model of capitalism through deep commitment to purpose will attract more investment, better employees, and deeper customer loyalty. “Acting together, Patagonia’s board and the Patagonia Purpose Trust will work for the company’s continued success over the long term while ensuring it stays true to its purpose and values” it said. Ryan Gellert said: “Two years ago, the Chouinard family challenged a few of us to develop a new structure with two central goals. “We started with our products, using materials that caused less harm to the environment. The company announced the news first with its employees in a global ‘town hall’ event on Wednesday. As the business leader I never wanted to be, I am doing my part.

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Image courtesy of "Reuters"

Breakingviews: Patagonia lobs ESG breakup calls back to the wild (Reuters)

If there were more Yvon Chouinards, humans might be doing a better job of battling global warming. Such sentiments are doing the rounds on social media ...

As part of the deal, Chouinard and his family have transferred all stock with voting rights to the Patagonia Purpose Trust. As a result, all company profit will go to a non-profit entity which will spend it to fight climate change. But behind it is a more responsible approach to managing a business than forcing ESG issues into unneeded siloes. [New York Times](https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.nytimes.com%2F2022%2F09%2F14%2Fclimate%2Fpatagonia-climate-philanthropy-chouinard.html&data=05%7C01%7CThomas.Shum%40thomsonreuters.com%7Cca957e5b0b794b02ef9e08da97857df9%7C62ccb8646a1a4b5d8e1c397dec1a8258%7C0%7C0%7C637988896862882635%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=0soxmY0eahtxllxcIxdEw1qqfhTOKk57QNzUJvcQHYg%3D&reserved=0). Chouinard, for example, wants to steer more money towards protecting the planet. [gaining](https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.breakingviews.com%2Fconsidered-view%2Fesg-acronym-is-due-for-a-spin-off-of-its-initials%2F&data=05%7C01%7CThomas.Shum%40thomsonreuters.com%7C12ba5feb1f94448ec17e08da97855fa6%7C62ccb8646a1a4b5d8e1c397dec1a8258%7C0%7C0%7C637988896342764716%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=7rGTOGnZMQMotgzwKe3Vsm%2BhNlA6YXAEGAdHStxluv8%3D&reserved=0) [traction](https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.economist.com%2Fleaders%2F2022%2F07%2F21%2Fesg-should-be-boiled-down-to-one-simple-measure-emissions&data=05%7C01%7CThomas.Shum%40thomsonreuters.com%7Cca957e5b0b794b02ef9e08da97857df9%7C62ccb8646a1a4b5d8e1c397dec1a8258%7C0%7C0%7C637988896862882635%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=Te8EliFCg8qAY83FBgJ%2BmOstFIGBZHhsqT9%2FLhV3ncc%3D&reserved=0). Forcing companies to pick between the three concepts would also create unnecessary dilemmas. In practice, all three should form an integral part of a fund manager’s overall analysis. Sustainable Investment Forum, sit in funds run by managers from BlackRock [(BLK.N)](https://www.reuters.com/companies/BLK.N) to AllianceBernstein that claim to include ESG considerations in their investment decisions. Yet he could have built a bigger war chest more quickly by selling the company. [revealed](https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.patagonia.com%2Fownership%2F&data=05%7C01%7CThomas.Shum%40thomsonreuters.com%7Cca957e5b0b794b02ef9e08da97857df9%7C62ccb8646a1a4b5d8e1c397dec1a8258%7C0%7C0%7C637988896862882635%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=oFsaLV8F8tAQXVWGAD3cBopoY%2F8rZNSFRYYG0du0pR4%3D&reserved=0) on Wednesday that he has ceded control of his outdoor clothing firm. MELBOURNE, Sept 16 (Reuters Breakingviews) - If there were more Yvon Chouinards, humans might be doing a better job of battling global warming.

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Patagonia: 'The truest example of authentic purpose-led PR we ... (PR Week)

Many would argue that Patagonia is the undisputed world leader in its approach to the planet. Having sustainability at the core of business objectives from the ...

[Click here >>](/register/subscription/activation) [Click here >>](http://www.prweek.com/register) Patagonia’s only shareholder is now the Earth.

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Patagonia and Ecosia: The big companies profiting the Earth thanks ... (Euronews)

Patagonia's billionaire founder has been praised for giving the company away to help fight climate change. Yvon Chouinard, who founded the outdoor apparel ...

This means shares can’t be sold at a profit or owned by people outside the firm, and no profits can be taken out of the company. Now I want to know, which companies will be next to step up?” adds fellow director Dr. “Patagonia has been breaking the mold for decades, and now they have shattered it. Employees were first to hear of the change at a global town hall event on 14 September. [Ecosia](https://www.euronews.com/green/2021/09/01/how-to-tell-the-difference-between-tree-planting-schemes-and-scams), Christian Kroll, welcomed the “fantastic news” from Patagonia. In fact, the Chouinards will face a tax bill from the donation. “I believe this plan that he and his family helped create is tectonic. [fire](https://www.euronews.com/green/2022/08/07/death-divorce-and-depression-firefighters-on-the-frontline-of-europes-climate-crisis),” said chair of the board Charles Conn. [capitalism](https://www.euronews.com/green/2022/02/28/today-s-ipcc-report-proves-green-capitalism-doesn-t-work-says-climate-expert) can work for the planet. It will continue to give this percentage to ‘grassroots activists’. [biodiversity](https://www.euronews.com/green/2022/01/25/biodiversity-loss-is-as-big-of-a-threat-as-climate-change-but-90-of-brits-don-t-see-it), support thriving communities and fight the environmental crisis.” [Yosemite](https://www.euronews.com/green/2022/07/11/worlds-oldest-trees-threatened-by-huge-wildfire-ripping-through-yosemite-national-park) National Park.

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Image courtesy of "The Independent"

With clothing brand Patagonia's proceeds going to the climate ... (The Independent)

With Patagonia's founder, Yvon Chouinard, giving the company's proceeds away to the climate change fight, here's what to buy from the clothing company.

“Aside from this party trick (which it takes about 10 seconds to unravel from, if you’re suddenly caught in a storm), the jacket features a three-layer shell that stood up to anything we threw at it, and had one of the best hoods on test,” they said. [favourite men’s walking trousers](https://www.independent.co.uk/extras/indybest/travel-outdoors/hiking/best-mens-walking-trousers-uk-b1810459.html), our tester highlighted Pataonia’s point peak trousers as “great for all-round hiking use”. “They sit low on the waist but have a handy drawstring to keep them fitted and can convert into capris with the snap of a fastener at the cuff,” our tester added. [Patagonia.com ](https://eu.patagonia.com/gb/en/product/mens-torrentshell-3l-rain-jacket/85240.html) [Patagonia.com ](https://eu.patagonia.com/gb/en/product/womens-quandary-hiking-pants-regular/55416.html) [Patagonia.com ](https://eu.patagonia.com/gb/en/product/mens-point-peak-trail-pants-regular/21150.html) [Patagonia.com](https://eu.patagonia.com/gb/en/product/mens-lightweight-better-sweater-fleece-jacket/26075.html) [ Patagonia.com ](https://eu.patagonia.com/gb/en/product/mens-long-sleeved-organic-cotton-midweight-fjord-flannel-shirt/42400.html) [Patagonia.com](https://eu.patagonia.com/gb/en/product/womens-classic-retro-x-fleece-jacket/23074.html) “Despite its immensity, the Earth’s resources are not infinite, and it’s clear we’ve exceeded its limits. Since its founding in 1973, the sustainable brand has amassed a cult following, thanks to its eco ethos and functional sportswear. But it’s also resilient.

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Image courtesy of "Far Out Magazine"

Movie of the Week: Commending the virtues of Patagonia with ... (Far Out Magazine)

Patagonia has announced an unprecedented move to help protect the future of the climate. Yvon Chouinard teams up with Robert Redford for 'Public Trust'...

Founded back in 1973, Patagonia is now hauling in a 2022 figure of $1.5bn, but the founder never ran the business like a capitalist venture, telling the New York Times he was “horrified to be seen as a billionaire”. Helmed by David Byars, Public Trust focuses on the urgent importance of protecting the 640 million acres of America’s public lands from the exploitation of national businessmen who wish to mine into the earth for precious resources. In a modern capitalist landscape which has seen the growth of 1,000 billionaires since last year, this entirely moral decision stands as a glowing beacon of hope for the future of the environment.

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Image courtesy of "The Guardian"

Will King Charles follow the lead of Patagonia owner's $3bn ... (The Guardian)

Letter: The Duchy of Cornwall's business interests could be given to a trust to benefit the environment, suggests Prof Alan Bleakley.

As we move to a renewables-based economy, our model of capitalism must surely follow. This kind of benevolent capitalism is surely a model for future corporations that at present largely benefit owners, CEOs and shareholders. Will our King, with all his green credentials, agree with this more radical but inevitable shift in economic thinking to meet the demands of the environment and work for the planet’s profit?

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