Channel 4

Little Black Book, AJ Odudu, Davina McCall, Roman Kemp, Judi Love, Alex Brooker and Rylan Clarke will star in the campaign.

Natalie Walker, head of marketing, Benenden Health said: "We're so proud to be partnering with Channel 4 on what is an exciting initiative to encourage the nation to check in on their health. Hosted by AJ Odudu, three short videos will be produced in association with Benenden Health to discuss physical health, mental health and menopause. A series of intimate TV ads will follow, featuring pairs of Channel 4 talent discussing their health in frank conversations, starting with Davina McCall and Roman Kemp chatting about their mental health.

Delivering the UK keynote at RTS London, she pushed back on criticism that Channel 4 has failed to commission a big format for several years since The Great ...

“We did all the right things, announced it correctly and made complex choices like Gogglebox,” she added. Keeping them alive is hard work.” [Channel 4](https://deadline.com/tag/channel-4/) CEO Alex Mahon has said there “hasn’t been much change” in terms of the biggest formats in the UK over the past eight-to-nine years.

Channel 4 is in discussions with the U.K. government about its future, Alex Mahon, the CEO of the U.K. broadcaster, said at a Royal Television Society (RTS) ...

“We are looking especially at the business case for the sale of Channel 4 and making sure that we still agree with that decision, and that is what I am doing,” Culture Secretary Michelle Donelan told a BBC radio program recently. It’s about celebrating the rich diversity not only of all our communities across the U.K., but also their diversity of thought and opinion.” “Channel 4 is a vital national institution, and its remit is deeply embedded in everything we make, every day and on every platform,” said Mahon back then. The key question for the industry is how to “manage that transition,” she said. What is missing in the current environment is “decent predictability,” Mahon said. “We’ll see what happens in the coming weeks and months.” The conservative British government led by former Prime Minister Boris Johnson had signaled determination to sell Channel 4, which is currently publicly owned but privately funded. [Share this article on Facebook](https://www.facebook.com/sharer.php?u=https://www.hollywoodreporter.com/tv/tv-news/channel-4-ceo-privatization-netflix-advertising-1235226122/&title=U.K.’s%20Channel%204%20CEO%20on%20Possible%20Privatization,%20Netflix%20and%20Ad%20Market%20Challenges&sdk=joey&display=popup&ref=plugin&src=share_button&app_id=352999048212581) [Share this article on Twitter](https://twitter.com/intent/tweet?url=https://www.hollywoodreporter.com/tv/tv-news/channel-4-ceo-privatization-netflix-advertising-1235226122/&text=U.K.%E2%80%99s%20Channel%204%20CEO%20on%20Possible%20Privatization%2C%20Netflix%20and%20Ad%20Market%20Challenges&via=thr) [Share this article on Email](mailto:?subject=thr%20:%20U.K.’s%20Channel%204%20CEO%20on%20Possible%20Privatization,%20Netflix%20and%20Ad%20Market%20Challenges&body=https://www.hollywoodreporter.com/tv/tv-news/channel-4-ceo-privatization-netflix-advertising-1235226122/%20-%20U.K.’s%20Channel%204%20CEO%20on%20Possible%20Privatization,%20Netflix%20and%20Ad%20Market%20Challenges) [Show additional share options](#) [Share this article on Print]() [Share this article on Comment](https://www.hollywoodreporter.com/tv/tv-news/channel-4-ceo-privatization-netflix-advertising-1235226122/#respond) [Share this article on Whatsapp](whatsapp://send?text=U.K.’s%20Channel%204%20CEO%20on%20Possible%20Privatization,%20Netflix%20and%20Ad%20Market%20Challenges%20-%20https://www.hollywoodreporter.com/tv/tv-news/channel-4-ceo-privatization-netflix-advertising-1235226122/) [Share this article on Linkedin](https://www.linkedin.com/shareArticle?mini=1&url=https://www.hollywoodreporter.com/tv/tv-news/channel-4-ceo-privatization-netflix-advertising-1235226122/&title=U.K.’s%20Channel%204%20CEO%20on%20Possible%20Privatization,%20Netflix%20and%20Ad%20Market%20Challenges&summary&source=thr) [Share this article on Reddit](https://www.reddit.com/submit?url=https://www.hollywoodreporter.com/tv/tv-news/channel-4-ceo-privatization-netflix-advertising-1235226122/&title=U.K.’s%20Channel%204%20CEO%20on%20Possible%20Privatization,%20Netflix%20and%20Ad%20Market%20Challenges) [Share this article on Pinit](https://pinterest.com/pin/create/link/?url=https://www.hollywoodreporter.com/tv/tv-news/channel-4-ceo-privatization-netflix-advertising-1235226122/&description=U.K.’s%20Channel%204%20CEO%20on%20Possible%20Privatization,%20Netflix%20and%20Ad%20Market%20Challenges) [Share this article on Tumblr](https://www.tumblr.com/widgets/share/tool/preview?shareSource=legacy&canonicalUrl&url=https://www.hollywoodreporter.com/tv/tv-news/channel-4-ceo-privatization-netflix-advertising-1235226122/&posttype=link&title=U.K.’s%20Channel%204%20CEO%20on%20Possible%20Privatization,%20Netflix%20and%20Ad%20Market%20Challenges) [Channel 4](https://www.hollywoodreporter.com/t/channel-4/) is in discussions with the U.K. “I’m the type of politician that bases their decisions on evidence, that bases their decisions on listening and that’s what I will be doing over the coming weeks.” The Channel 4 CEO called global streamer Netflix “a brilliant service,” but also highlighted the challenges of marketing content and “cutting through” amid the sheer amount of programming available in the streaming age. Channel 4 may be “best” when “in a crisis” and with its back to the wall, Mahon said, but added that having clarity for the future would be great. broadcaster, said at a [Royal Television Society](https://www.hollywoodreporter.com/t/royal-television-society/) (RTS) event on Tuesday.

Michelle Donelan, who was appointed by Liz Truss, said recently that she is re-examining the “business case” to make sure “we still agree with that decision”.

That means for us we are in discussion with the DCMS about where they want to end up and what the options are.” So lots of things will change in terms of the legislative agenda.” “I don’t think it is perfect that we have such rotation in that department because it is hard for people to get to know all of the broadcasters and all the other players in the industry when they come in.

They will be put on the campaign trail in a raft of prime ministerial tasks set and adjudicated by political heavyweights Alastair Campbell and Baroness Sayeeda ...

I hope we can inspire a new generation of passionate voters and politicians.” [Brighton](https://www.thesun.co.uk/where/brighton/). [Bake Off](https://www.thesun.co.uk/topic/the-great-british-bake-off/). [Edinburgh](https://www.thesun.co.uk/where/edinburgh/). [Manchester](https://www.thesun.co.uk/where/manchester). [Shropshire](https://www.thesun.co.uk/where/shropshire/). [Leicester](https://www.thesun.co.uk/where/leicester/). [Belfast](https://www.thesun.co.uk/where/belfast/). [Buckinghamshire](https://www.thesun.co.uk/where/buckinghamshire/). [London](https://www.thesun.co.uk/where/london/). [Suffolk](https://www.thesun.co.uk/where/suffolk/). [Tony Blair](https://www.thesun.co.uk/who/tony-blair/) AND [David Cameron](https://www.thesun.co.uk/who/david-cameron/).

"It's fair to say on advertising nobody knows yet, it's a pretty volatile market," Alex Mahon said at the Royal Television Society's London Convention on ...

"The truth is for advertisers it's all about Christmas this year. Register now for FREE unlimited access to Reuters.com

Channel 4 today reveals Time For A Check-in, an exclusive creative partnership with not-for-profit Yorkshire-based healthcare provider Benenden Health and ...

Natalie Walker, Head of Marketing, Benenden Health said: "We're so proud to be partnering with Channel 4 on what is an exciting initiative to encourage the nation to check in on their health. Hosted by AJ Odudu, three short videos will be produced in association with Benenden Health to discuss physical health, mental health and menopause. A series of intimate TV ads will follow, featuring pairs of Channel 4 talent discussing their health in frank conversations, starting with Davina McCall and Roman Kemp chatting about their mental health.

Broadcaster is teaming up with Benenden Health and MediaCom North on Time for a Check-in campaign.

Developed by our Manchester sales team, with MediaCom North and Yorkshire-based Benenden Health, it’s a true Nations & Regions success story. Hosted by Odudu, three short videos will be produced in association with Benenden Health to discuss physical health, mental health and menopause. A series of intimate TV ads will follow, featuring pairs of Channel 4 talent discussing their health in frank conversations, starting with McCall and Kemp chatting about their mental health.