Gucci

Creative Director Alessandro Michele's latest campaign for Gucci Valigeria taps the Hollywood superstar for a journey into the unexpected.

This is why I wanted the advertising campaign to recount a situationist dimension where the protagonist traverses a “non-place” that is first and foremost a mental place, the same as those who, in the past and present, choose Gucci because they grasp the significance of creativity used to build imaginary places. Pairing the talents of photographer Glen Luchford with the timeless aura of actor, screenwriter, director and musician Ryan Gosling, Gucci Valigeria — in particular, the Gucci Savoy collection — takes us on a dreamlike journey to the possibilities of everything that travel can be. It may feel like a bygone notion here in Hong Kong, but as the world begins to open around us, those thoughts of fabulous and faraway places are trickling back into sight, into mind.