LVMH

Christofle, Hermès, Van Cleef & Arpels executives gathered with government ministers to discuss the future of craftsmanship.

This is the most important message that we want to have today,” she added. LVMH presented the programs of its Institut des Métiers d’Excellence, Be more democratic — able to talk to any generation and not only in one luxury, very high and elitist category, but we need to talk to teenagers. — to transmit the opportunities of these careers.” She cited cross-cultural programs to promote French craftsmanship in the U.S. “How we transmit to the next generation is a real question — is it stronger word of mouth, marketing, storytelling?