LinkedIn

2023 - 1 - 3

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Image courtesy of "Director of Finance"

LinkedIn at 20: How a new breed is transforming the business ... (Director of Finance)

By Theo Tzanidis, Senior Lecturer in Digital Marketing, University of the West of Scotland When someone says social media, you probably don't immediately.

It floated on the stock market in 2011 with a [valuation of US$9 billion](https://ipwatchdog.com/2011/05/22/linkedin-ipo-huge-success-valuation-of-8-79-billion/id=17041/). [Especially with](https://mashable.com/article/job-hunting-after-pandemic-linkedin-zoom) so many people questioning their work situations, LinkedIn was the ideal place to see their posts and reach out to them. And LinkedIn inevitably attracts a lot of spam, which is probably one reason it doesn’t achieve the same amount of daily interactions as other social media. It generated revenues of [over $10 billion](https://www.globaldata.com/data-insights/technology--media-and-telecom/linkedin-annual-revenue/#:%7E:text=Overview%20of%20LinkedIn's%20Annual%20Revenue%3A&text=In%202021%2C%20LinkedIn's%20yearly%20revenue,year%2C%20driven%20by%20marketing%20solutions.) in 2021. This new “online watercooler” represents a change in the amount of information people reveal about their work on the internet. Companies are increasingly finding that employees’ LinkedIn profiles and postings can express the brand better than corporate accounts, allowing them to develop the corporate business network much more quickly and naturally. The company was acquired by Microsoft in 2016 for US$26 billion (£21 billion). [“good” pandemic](https://www.forbes.com/sites/williamarruda/2021/10/27/how-linkedin-can-help-you-make-a-leap-during-the-great-resignation/?sh=17927ea625d9), with conversations on the platform rising 43% and content-sharing almost 30%. It took a while for the service to find its feet via innovations like allowing users to upload their contacts books (2004), as well as jobs listings (2005) and public profiles (2006). Hoffman went on to become a senior manager at PayPal, and made a substantial amount of money when it was bought by eBay in 2002. Jeff Weiner, formerly of Yahoo, took over as chief executive the following year as the company morphed into a proper business. This was a period when everyone was realising the importance of individual interconnection and peer-to-peer interactions.

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Image courtesy of "Online Tech Tips"

What Is LinkedIn Learning and Should You Use It? (Online Tech Tips)

When it comes to learning new skills or building up your knowledge of existing ones, there are plenty of online resources and learning platforms to aid you.

Whether or not you should invest in a subscription to LinkedIn Learning depends on your needs. If you’re interested in gaining skills and knowledge for professional development, LinkedIn Learning is a great place for online courses. If you don’t have one, you can create one on the Linkedin Learning website. LinkedIn Learning has many course offerings that could apply to any field, so it’s up to you if you want to spend money learning those skills through this site. However, the topics certainly have a career and business-oriented focus, so keep that in mind when deciding. Select the bookmark icon to the right of each module to bookmark those parts. Under Skill Evaluations, you can see your completed skill evaluations on specific skills. Remember that you can cancel the subscription before your free trial ends and not be charged. To use Linkedin Learning, you need a Linkedin account. You can also try out Linkedin Learning with free access for a month, though once the month runs out, you’ll begin paying full price unless you cancel the subscription before it renews. Under the Business category, you can choose courses based on different Role Guides, such as a project manager guide. As this is through Linkedin, you can display any certificates of completion you receive on your LinkedIn profile, which is excellent for job seekers looking to stand out among the crowd.

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