Maya Rudolph

2023 - 1 - 23

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Image courtesy of "Los Angeles Times"

Maya Rudolph replaces 'polarizing' M&Ms spokescandies (Los Angeles Times)

Move over, Yellow, Red and Green: Maya Rudolph is replacing the iconic M&M's “spokescandies” after the chocolate-covered candy brand inadvertently sparked ...

I think little Maya would be thrilled to get to work with M&M’s.” “It’s a very fun pairing, if I do say so myself. And fans of the spokescandies were not happy. That’s when the story made its way to Fox News, where [opinion host Tucker Carlson harangued M&M’s](https://www.youtube.com/watch?v=IT1HAiQy3Io) parent company Mars Inc. The Mars Wrigley candy, established in 1941, on Monday embraced the controversy anew and turned the old viral debate into a strategically timed marketing opportunity. “I am a lifelong lover of the candy and I feel like it’s such an honor to be asked to be part of such a legendary brand’s campaign,” the “Loot” and “Bridesmaids” star told

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Image courtesy of "WSIU"

Maya Rudolph is the new face of M&M's ad campaign (WSIU)

M&M is withdrawing its "spokescandy" ads after Fox's Tucker Carlson railed about the candies' de-sexualization — as part of a push for a "woke" society.

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Image courtesy of "DAZN News US"

Maya Rudolph and M&M's: A Super Bowl ad in the making? (DAZN News US)

Is today's peculiar announcement set to build to the NFL's annual spectacular? Popular candy brand M&M's, who famously use talking "spokescandies" in their ...

Could the Rudolph announcement be a precursor to another memorable Super Bowl ad campaign for M&M's? Hiring Rudolph isn't an earth-shattering move — the 50-year-old is a four-time Emmy Award winner who has starred in some of the biggest comedy movies in recent history and was a fixture on Saturday Night Live in the early part of the century. They've also had Super Bowl commercials without big names, as the "spokescandies" took centre stage.

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Image courtesy of "LBC"

M&M's replaces 'polarising' chocolate characters with actor Maya ... (LBC)

M&M's is set to replace its coloured candy characters with comedian Maya Rudolph following a recent "woke" transformation. Picture: LBC / Alamy.

"It’s January 23 - they literally murdered Mr Peanut on Jan 22 2020, this is an obvious chumming of waters for a bad super bowl ad plan," wrote one Twitter user in a reference to a 2020 campaign by M&Ms which featured a of a tongue-in-cheek Super Bowl advert. An attempt by M&M's to introduce "more nuanced personalities" that would "underscore the importance of self-expression and power of community through storytelling", the current campaign featuring the candies will be replaced by Rudolph from February 12. The campaign soon found itself the subject of criticism, with a number of right-wing outlets labelling the anthropomorphised characters 'woke'.

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Image courtesy of "Daily Mail"

M&M's replace controversial candy characters with Maya Rudolph ... (Daily Mail)

M&M's said it was replacing its mascots because it didn't want to be 'polarizing.' The brand previously overhauled its 'spokescandies' to be more inclusive.

'M&M's will not be satisfied until every last cartoon character is deeply unappealing and totally androgynous, until the moment you wouldn't want to have a drink with any one of them. Green and Brown holding hands on a seaside bench. The green and the brown M&M's - known as Ms. Green and Ms. The controversy around the M&M's characters kicked off last year when Mars Inc. 'The latest campaign extends our purposeful work over the last year but is rooted in a new creative territory,' said M&M's Chief Marketing Officer Gabrielle Wesley. That's the goal. 'I'm thrilled to be working with M&M's,' she told TODAY.com. An M&M tweet seeming to show the green and brown M&M as lovers, according to Carlson 'In the last year, we've made some changes to our beloved spokescandies,' the company wrote. 'We weren't sure anyone would even notice. Tucker Carlson compares the old and the new green M&M.

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