Live nation

The VP of touring discusses the evolution of the touring landscape, keeping tickets affordable and developing the next generation of headliners.

The average global tour has continued to trend upwards in number of stops, and we anticipate that will only continue over the coming decade. As the promoter, we work closely with artists and their teams to develop strategies that meet their touring goals from the vision of the show to the financials, which includes how the artist wants to ticket and price their shows. This excerpt from the feature sees Live Nation’s vice president of touring discuss the evolution of the touring landscape, keeping tickets affordable and developing the next generation of headliners.