Lilt

Its key ingredient – pineapple juice – felt exotic to the typical British palate. And for a long while, it was a key fixture in the soft drinks aisle. High- ...

Last year, it ran a multimillion-pound marketing campaign around the event, including a big bang TV ad and on-pack [promotions](https://www.thegrocer.co.uk/promotions/149.subject) across Fanta Orange and sister variants Fanta Lemon, Fanta Fruit Twist Zero, Fanta Grape Zero, and Fanta Raspberry Zero. But rather than being the death of the drink, this rebrand could offer it a new lease of life. [marketing](https://www.thegrocer.co.uk/marketing/114.subject) support started to fade. Being part of its far bigger sister brand means ‘the drink formerly known as Lilt’ gets access to a far bigger marketing budget. Lilt will retain its formula – “the tropical taste in both designs will be the same”, says CCEP – but will be rebranded as Fanta Pineapple & Grapefruit. The sales figures highlight what Lilt stands to gain from Fanta’s might. CCEP says it felt like “the next natural step in the brand’s journey”. It’s growing fast, too: up a staggering 20.5% in value. And for a long while, it was a key fixture in the While new drinks promised botanicals and ingredients such as lychee and lemongrass, Lilt started to feel more run-of-the-mill. [Read more: The internet reacts to the loss of Lilt](https://www.thegrocer.co.uk/676260.article) It brought sun-starved Brits the promise of palm trees, reggae soundtracks and idyllic beaches.

Coca-Cola has announced plans to scrap Lilt and relaunch it under a new name - Fanta Pineapple and Grapefruit - on Valentine's Day.

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Soft drink Lilt is being scrapped as brand after nearly 50 years on our shelves, it has been revealed.

The new drink will be available from February 14. - Soft drink Lilt is to leave supermarket shelves after nearly 50 years Farewell to Lilt as fizzy drink brand is axed by owner Coca-Cola nearly 50 years after it first hit shelves

Produce publication The Grocer reported Coca-Cola Europacific Partners (CCEP) said: "Keen Lilt fans may have spotted a gradual transition as the drink has made ...

Produce publication The Grocer reported Coca-Cola Europacific Partners (CCEP) said: "Keen Lilt fans may have spotted a gradual transition as the drink has made its way into the Fanta family over the past few months, with changes to its packaging and logo. [Coca-Cola](https://www.mirror.co.uk/all-about/coca-cola) is said to be rebranding the drink as a new Fanta flavour - Fanta, pineapple and grapefruit. [Coca-Cola](https://www.mirror.co.uk/all-about/coca-cola) leaving fans fuming.

Lilt fans will be disappointed to learn the drink won't be manufactured and sold anymore, as Coca-Cola is scrapping it in favour of a new Fanta drink.

Desperate fans can purchase the bar from B&M stores but they have been shipped from another country so could cost more. The design of the new Fanta Pineapple & Grapefruit has a “graphic nod to the totally tropical taste of the product’s roots”. The 1988 TV ad saw a ‘Lilt man’ delivering cans and bottles of the drink to beach-goers from a Lilt float. The Fanta Pineapple & Grapefruit will feature “the same totally tropical taste” as Lilt and is available to buy from tomorrow (February 14). Lilt has been sold for nearly 50 years, but Coca-Cola, the brand that owns Lilt is shaking up its drinks offering; Lilt is going to be scrapped and instead, a new flavour of Fanta will be available to buy. Lilt fans will be disappointed to learn the drink won't be manufactured and sold anymore, as Coca-Cola is scrapping it in favour of a new Fanta drink.

The cult favourite tropical fizzy drink will be relaunched immediately as Fanta Pineapple and Grapefruit, with cans and bottles of the new-look beverage rolling ...

A zero-sugar version of the drink will also be available. Coca-Cola said the transition from Lilt to Fanta took place over a few months. “I refuse to believe that Lilt will taste nearly as good out of a Fanta can,” said writer Steve O’Rourke. [Paddy McGuinness](https://www.independent.co.uk/topic/paddy-mcguinness) said he was hurt by the decision. Podcast producer Carl Reigler said: “I don’t think I want to live in a world without Lilt in it. Fanta was worth £281m at the end of 2022 – more than 17 times Lilt’s value, whose sales reached £15.6m in the 52 weeks to 10 September 2022, according to market tracker NielsenIQ.

However, while bottles of the citrusy soft drink will no longer line shelves in the UK, it will still survive in a spiritual successor. According to produce ...

A third user wrote: "Lilt is being axed after 50 years. Another user said: "Scrapping Lilt is a drsgrace. RIP Lilt". What's the point anymore." Some have even hypothesised on social media that Lilt may be becoming part of the Fanta brand, and one even went as far as producing their own news broadcast-style video." According to produce publication The Grocer, the flavour of Lilt will be rebranded as a new Fanta flavour featuring pineapple and grapefruit.

L. ilt fans were left in mourning after news emerged that parent company Coca Cola were scrapping the iconic tropical drink in a dramatic rebrand. Lilt will now ...

I don’t think I want to live in a world without Lilt in it. [The Grocer](https://www.thegrocer.co.uk/new-product-development/lilt-axed-by-coca-cola-after-nearly-50-years/676211.article) reported [Coca-Cola](/topic/coca-cola-0) Europacific Partners (CCEP) said: “Keen Lilt fans may have spotted a gradual transition as the drink has made its way into the Fanta family over the past few months, with changes to its packaging and logo. One said: “Lilt has been discontinued.

The drink known for its 'totally tropical taste' will be relaunched as Fanta Pineapple & Grapefruit by maker Coca-Cola.

Lilt made its UK debut in 1975 with the advertising slogan: ‘the Totally Tropical Taste’. Some have even hypothesised on social media that Lilt may be becoming part of the Fanta brand, and one even went as far as producing their own news broadcast-style video.” A zero sugar version will reportedly only be available in 2 litre bottles.

Owner Coca Cola is rebranding the soft drink as Fanta Pineapple & Grapefruit.

"Our main priority with this announcement is to reassure Lilt's loyal fan base that absolutely nothing has changed when it comes to the iconic taste of the drink they know and love," Fanta brand manager Charlotte Walsham said. Apparently nothing is allowed to be different these days." Just like I still call the chewy sweets in paper Opal Fruits!"

The drink is famous for offering a "totally tropical taste", with one well-known 1988 advert showing the "Lilt man" delivering cans on a sun-kissed beach.

RIP." The company recently hinted at the move when the label design changed to bring it in line with the Fanta style. The Coca-Cola Company said the drink will use the same formula when it becomes Fanta - with the first cans and bottles appearing in shops from 14 February.

Owner Coca Cola is rebranding the soft drink as Fanta Pineapple & Grapefruit.

"Our main priority with this announcement is to reassure Lilt's loyal fan base that absolutely nothing has changed when it comes to the iconic taste of the drink they know and love," Fanta brand manager Charlotte Walsham said. Apparently nothing is allowed to be different these days." Just like I still call the chewy sweets in paper Opal Fruits!"

L. ilt fans were left in mourning after news emerged that parent company Coca Cola were scrapping the tropical drink in a dramatic rebrand. Lilt will now appear ...

I don’t think I want to live in a world without Lilt in it. [The Grocer](https://www.thegrocer.co.uk/new-product-development/lilt-axed-by-coca-cola-after-nearly-50-years/676211.article) reported [Coca-Cola](/topic/coca-cola-0) Europacific Partners (CCEP) said: “Keen Lilt fans may have spotted a gradual transition as the drink has made its way into the Fanta family over the past few months, with changes to its packaging and logo. One said: “Lilt has been discontinued.

The tangy drink began in 1975 with the strapline 'The Totally Tropical Taste' and was only sold in the UK, Ireland, Gibraltar and the Seychelles.

Coca-Cola reduced the number of calories, sugar and artificial sweeteners in the drink between 2008 and 2014 as part of efforts to make healthier products in response to the Government’s Public Health Responsibility Deal. Lilt became a feature of popular culture with its Lilt Man parody adverts in the late 1980s, while a decade later it was promoted by two Jamaican women known as the Lilt Ladies. Coca-Cola Europacific Partners (CCEP) confirmed the change in a statement, noting that the drink’s packaging and logo are being changed and it will now be known as Fanta Pineapple and Grapefruit.

We haven't touched the taste, only the packaging, promises owner Coca-Cola.

Martin Attock said: “Our main priority with this announcement is to reassure Lilt’s loyal fanbase that absolutely nothing has changed when it comes to the iconic taste of the drink they know and love. The tangy drink was launched in 1975 with the strapline “the totally tropical taste” and was sold only in the UK, Ireland, Gibraltar and Seychelles. The soft drink Lilt has vanished from the UK after 48 years and has been rebranded as a new type of Fanta.

Coca-Cola's soft drink Lilt is being axed from UK shelves but will be replaced by new Fanta flavour.

[Coca-Cola](https://www.times-series.co.uk/news/national/uk-today/19978740.coca-cola-suspends-business-russia-amid-ukraine-war/) reduced the number of calories, sugar and artificial sweeteners in the drink as part of efforts to make healthier products in response to the Government’s Public [Health](/news/health/) Responsibility Deal. In the late 1980s, Lilt became a feature of popular culture with its Lilt Man parody adverts. [Coca-Cola](https://www.newsandstar.co.uk/news/23075067.coca-cola-introduces-super-annoying-attached-lids-bottles/) Europacific Partners (CCEP) confirmed the change in a statement, explaining that while the drink’s packaging and logo are being changed, the flavour will be back on shelves but known as Fanta Pineapple and Grapefruit instead.

LILT lovers will be disappointed to discover that after 50 years the iconic fizzy drink is being discontinued.Owners of the tropical tipple made the a.

[social media](https://www.thesun.co.uk/topic/social-media/) that Lilt may be becoming part of the Fanta brand, and one even went as far as producing their own news broadcast-style video.” [Fanta ](https://www.thesun.co.uk/money/6654938/fanta-lemon-discontinued-uk-flavours/)Pineapple and Grapefruit. [drink](https://www.thesun.co.uk/topic/food/) manufactured by The [Coca-Cola](https://www.thesun.co.uk/news/15289943/who-owns-coca-cola/) Company. [Caribbean ](https://www.thesun.co.uk/where/caribbean/)beach. [beverage company](https://www.thesun.co.uk/topic/coca-cola/) first founded the fizzy drink in 1975, with the tagline: ''The Totally Tropical Taste''. [made the announcement](https://www.thesun.co.uk/money/21373865/lilt-scrapped-major-change-coca-cola/) on January 13, 2023.