Adriana Lima

Gianni Infantino said Lima "lives and breathes 'futebol'" but her appointment has been met with outrage, particularly from key women's football figures at ...

FIFA has already been heavily criticised by hosts Australia and New Zealand over a potential sponsorship of the tournament by Saudi Arabia, due to concerns on women’s rights in the country. "When a girl plays football, the world sees her differently," Dodd added. Where a supermodel fits into this is truly baffling." [https://reachsportshop.com/book/our-year-european-champion-2022/](https://reachsportshop.com/book/our-year-european-champion-2022/) Lima, who has had no prior involvement in the sport in a professional capacity, is a former Victoria’s Secret model, who Infantino also described as an “excellent link” between the sporting body and fans worldwide. [told](https://www.theguardian.com/football/2023/mar/02/fifa-adriana-lima-supermodel-womens-world-cup-ambassador)The Guardian.

FIFA have been slammed for appointing Adriana Lima as a global fan ambassador.The supermodel was given the role in order to "develop, promote and part.

[New Zealand](https://www.thesun.co.uk/where/new-zealand/). [fans](https://www.thesun.co.uk/topic/hooligans/). [FREE BETS AND SIGN UP DEALS - BEST NEW CUSTOMER OFFERS](https://www.thesun.co.uk/betting/20812234/free-bets/) [Fifa](https://www.thesun.co.uk/topic/fifa/) council member and [Australia](https://www.thesun.co.uk/sport/football/team/4916470/australia/) international Moya Dodd. [Fifa World Cup year](https://www.thesun.co.uk/sport/football/world-cup/), that’s the message that should be ringing loud and true around the world. [supermodel](https://www.thesun.co.uk/who/adriana-lima/) was given the role in order to "develop, promote and participate in global initiatives" ahead of the [Women's World Cup](https://www.thesun.co.uk/topic/womens-world-cup/) later this year.

Former FIFA council member Moya Dodd has questioned the footballing body's decision to appoint supermodel Adriana Lima as a global ambassador for this ...

Dodd also criticised Lima's previously stated views on abortion, where in a 2006 interview with GQ Magazine, admitted that the act is 'a crime'. FIFA slammed for 'tone deaf' and 'truly baffling' decision to appoint supermodel Adriana Lima as a global ambassador for this year's Women's World Cup... FIFA's decision to give supermodel Adriana Lima (pictured) an ambassador role for the Women's World Cup has been labelled as 'tone deaf' [women's football](/sport/womens-football/index.html) and has questioned where Lima fits into plans to change the perception of females in sport. Former FIFA council member Moya Dodd has slammed the footballing body for being 'tone deaf' after appointing a supermodel as its inaugural global ambassador ahead of the [Adriana Lima](/tvshowbiz/adriana-lima/index.html) was handpicked by FIFA to 'develop, promote and participate in several global initiatives' as the global event gets underway in five months.

Former FIFA council member Moya Dodd has said that the association's appointment of supermodel Adriana Lima as its first global fan ambassador is “tone ...

Where a supermodel fits into this is truly baffling.” Boye said in a statement: “We can proudly say that Ms Lima has been promoting a healthy lifestyle for several years and like many people, her position on many LGBTQIA+ and women issues has evolved and she is considered an ally.” But Dodd, a member of the FIFA council between 2013 and 2016, has criticised FIFA for the hiring of Lima, suggesting the decision is “baffling”.

FIFA has been criticised by a prominent former Australia footballer after appointing Brazilian supermodel Adriana Lima as a global fan ambassador ahead of ...

Soccer's governing body, FIFA, has been criticized for appointing supermodel Adriana Lima as the “global fan ambassador” for this year's Women's World Cup, ...

In a Sydney Morning Herald [op-ed](https://www.smh.com.au/sport/soccer/telling-lgbtq-players-and-fans-to-visit-saudi-is-a-huge-own-goal-by-fifa-20230203-p5chtn.html), Dodd criticized the use of a sponsor that tells many of the sport’s LGBTQ+ players and fans to visit a country where they are considered criminals and where women’s rights are seriously lacking. Infantino and other administrators were criticized for blocking efforts by players to express support for LGBTQ+ rights during the tournament, using threats of suspensions and fines. [‘Why do we need a supermodel?’: Backlash after Fifa makes Adriana Lima Women’s World Cup ambassador](https://www.theguardian.com/football/2023/mar/02/fifa-adriana-lima-supermodel-womens-world-cup-ambassador) (Guardian) [FIFA appointment of supermodel Lima 'baffling' - ex-Council member Dodd](https://www.reuters.com/lifestyle/sports/fifa-appointment-supermodel-lima-baffling-ex-council-member-dodd-2023-03-02/?utm_medium=Social&utm_source=twitter) (Reuters) [appointed](https://www.fifa.com/about-fifa/organisation/news/adriana-lima-named-as-fifa-global-fan-ambassador) by FIFA as the World Cups ambassador earlier this week, with President Gianni Infantino praising her and saying she “lives and breathes ‘futebol’ and that is also why she can be an excellent link between FIFA and fans worldwide.” The event, which will take place in Australia and New Zealand later this year, has already faced criticism for being sponsored bySaudi Arabia’s official tourism campaign. [added](https://www.linkedin.com/posts/moyadodd_womensfootball-womensfootball-womensports-activity-7036598410891722752-a1hK/): “At the outset, the model's public image…looked an odd fit for an organisation that says it wants to empower girls and women…And it made me wonder: what will this ambassador represent to the large and growing population of aspirational [women’s soccer] [told](https://www.theguardian.com/football/2023/mar/02/fifa-adriana-lima-supermodel-womens-world-cup-ambassador) the Guardian she wondered why a supermodel was appointed when the sport has its own international stars, including Meg Rapinoe and Sam Kerr.

Women Sport Australia, the peak body for gender equality campaigners in sport, said the Lima appointment was unnecessary and Fifa should have highlighted ...

“Because when a girl plays football, the world sees her differently. She raised concerns about Lima saying she starved herself for nine days before fashion shows and highlighted her 2006 description of abortion as “a crime”. Lima describes herself as a football fan, but appears to have had no official involvement in the sport before now.

FIFA's decision to appoint supermodel Adriana Lima as an official ambassador for the Women's World Cup has been labelled "tone deaf" and unnecessary".

She lives and breathes ‘futebol’ and that is also why she can be an excellent link between FIFA and fans worldwide," Infantino said in a statement. That is the type of role model that should be at the front of this campaign." FIFA president Gianni Infantino has said that the appointment of former Victoria’s Secret model Lima will help build an "excellent link" between the sporting body and fans worldwide.