Guinness

2023 - 3 - 17

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Image courtesy of "VinePair"

Tick Followed Tock: The Making of the Most Iconic Guinness Ad of ... (VinePair)

Diageo's 1999 Guinness ad exists to sell us beer, one that by its own design requires we wait a few minutes longer than the standard order.

“Marketers always make the mistake of wanting everybody to love them,” Chowles says. “We were on a journey with the client to get them to make the plunge.” “I try to talk to my students about the storytelling and drama that happens through great editing.” Finding the perfect wave (what Rusty Keaulana referred to as the ad’s “biggest character,” in a 2018 “Peter was literally trying to be inside their heads, like they’re celebrating and they can’t hear each other, but it ended up being another reason the ad stood out.” The team had Glazer in mind all along to direct “Surfer,” knowing full well how gutsy it was to make the leap from a charming tale to abstract, grayscale followup inspired by a Neo-Romantic painting depicting great, curling waves made of white steeds. [Double Life](https://www.youtube.com/watch?v=ZAiOcFaUOcI)” and Apple’s “ [Here’s to the Crazy Ones](https://www.youtube.com/watch?v=tjgtLSHhTPg)” — begs the question of whether it would break through were it released in today’s fragmented, omnichannel era of infinite streaming services and social media platforms that favor endless scrolling. The agency recruited director Jonathan Glazer to create “Swim Black,” which debuted in 1998 to wide acclaim. [series](https://www.youtube.com/watch?v=oIXmHMLPmiM) in the ‘80s and ‘90s featured “Blade Runner’s” Rutger Hauer dispensing cryptic isms (“It’s not easy being a dolphin”) while sipping a Guinness. “They’re treating the viewer as if they’re on a journey, they have intellect, a level of taste; whereas with American beer everything is either made jokey or it’s all Super Bowl and very proud.” “Given that that could be perceived as negative, the thought was, ‘good things come to those who wait’ — leaning into something that, hitherto, the brand had struggled with.” We don’t even glimpse the product till the last few seconds beneath the phrase, “Good things come to those who…”

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Image courtesy of "The Independent"

St Patrick's Day: How to pour the perfect pint of Guinness (The Independent)

With an expected estimated 14 million pints of Guinness consumed in the UK last year on 17 March, it's no wonder why this holiday is so popular with pubs and ...

That way you won’t be waiting around after you’ve settled the bill for your drink. Wait 119.5 seconds for your Guinness to settle. Your patience will make it all the sweeter. But to really get into the spirit of the day’s celebrations, you need to know how to pour a perfect pint. As it reaches halfway up the glass, straighten it out until the Guinness reaches just above the harp. A pint of the black stuff has been enjoyed on St Patrick’s day since its invention in 1759.

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Image courtesy of "Daily Mail"

How to pour the perfect pint of Guinness this St Patrick's Day ... (Daily Mail)

For bar and pub tenders, Guinness has devised a different 'two-part' pour to achieve the ideal draught. GUINNESS GUIDE FOR POURING A PINT FROM A BOTTLE. First ...

[Tech Insider in 2018](https://www.businessinsider.com/pouring-guinness-all-wrong-glass-bubbles-2018-5?r=US&IR=T), he said: 'Every Guinness is supposed to be poured into a specially crafted tulip glass. In response, Anna MacDonald, Category Marketing Director Beer at Diageo GB said: 'A beautiful, great tasting pint of Guinness Draught is served using our famous 'two-part' pour. A bulk of that time is the settling. So that's why you see the sinking bubbles in Guinness with the small bubbles, which get carried down by the currents,' he added. Guinness explains: 'Pour slowly in one single go, the bottle shouldn’t touch the glass at any stage. But this time period is as much about marketing as it is the physics.

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Image courtesy of "whynow"

The 7 best places for a Guinness in London (whynow)

To mark Saint Patrick's day, we sent the long-suffering Archie Brydon on a quest to find the best Guinness in London.

The kitchen is right in the middle of the pub, and they chef up some [fantastic courses](https://thecowlondon.com/wp-content/uploads/2020/10/THE-COW-MENU-OCT-2020-1.pdf) that go perfectly with a side of Guinness. The Sheephaven Bay pub is on one such road, without any of the fanciness and the surrounding houses. A proper old pub with an Irish flavour, they unsurprisingly do a top tier Guinness, and the one room space is a great place for a pint in town. The inside is small and in places a bit cramped, and I did find myself having to really swirl my pint to maintain the head, but if you’re in search of an immersive celebration of Guinness, there is nowhere in London that can really match Soho’s The Toucan. [The Cow](https://thecowlondon.com/) is one of London’s best pub restaurants. Its walls boast some of the impressive literary and poetic minds to have frequented There are three Guinness taps and the broody goodness is served in an old-school glass, without the indentations. The fact remains that not all Guinnesses (or Guinnae) were created equal, and in a city like London, the gulf in quality between a good Guinness and bad Guinness is particularly pronounced. The pub has a quality that you simply couldn’t engineer if you tried. While one is enough, seven never hurt, and there’s a reason Guinness has become the staple offering of pubs across the world. What a lovely little corner of the world this is. From there, they have fostered an environment conduicive to Guinness consumption, treating it as a delicacy, and pairing it with both food and atmosphere befitting of this lofty rank.

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Image courtesy of "Birmingham Live"

I tried my first pint of Guinness and it reminded me of a milkshake (Birmingham Live)

In the spirit of St Patrick's Day, I had my first taste of the Irish stout beer.

The amount you get when ordering a pint has always had me irked by my subconscious preferences as it seems like you get way more for your money in comparison to when buying a spirit with a mixer. Nortons bar was the first of the Irish bars I went to and where I tried my first Guinness. This didn't seem to stop enthusiasts as the two bars I visited in [Digbeth ](https://www.birminghammail.co.uk/all-about/digbeth)were full of those commemorating the occasion with a drink. It's bitter taste reminded me of strong coffee with virtually no milk but the actual taste wasn't comparable to anything I've had before. I'd anticipated my taste buds being met with an intense flavour on my first sip but after I came to terms with the bitterness, there wasn't anything else that felt too out of the ordinary. It reminded me of the texture of a milkshake - I love milkshakes, but I tend not to order a milkshake in a bar and definitely not an alcoholic one anywhere. I've tasted a few beers before but have never found one that I liked, so trying keep an open mind through all of this was a struggle. The Guinness pint I bought today was £5.80 and the plastic container they gave me it in was almost the size of my head and full to the brim! One of those traditions being drinking a pint or two of Guinness. As expected, the bar areas were very busy and I appeared to lack the luck of the Irish as the moment I got to the front of the queue, the bar staff were required to change the barrel of Guinness as it had ran out. [I tried kebab and chips for £3 at the 'Best of British' chippy in Birmingham and I was surprised](https://www.birminghammail.co.uk/whats-on/food-drink-news/tried-kebab-chips-3-best-26296293) [St Patrick's Day](https://www.birminghammail.co.uk/all-about/birmingham-st-patricks-day-parade) parade in the city, I wasn't able to catch any of the usual outdoor festivities as it had been rescheduled and moved to an alternative location.

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Image courtesy of "LADbible"

Guinness expert explains why it tastes so much better in Dublin (LADbible)

Interesting fact - the draft Guinness you get in pubs was only invented in the 1950s, when brewery owners decided that the original drink might be a bit too ...

"There’s also the draw or the flow as we call it - the lines are all cleaned once a month because we sell so much of it and the team who look after the pub supply here is so massive. All the way to the top, don't pull out, it won't overflow... I'm gonna pour about 80 percent of it in." [most expensive pint of Guinness in the UK.](https://www.ladbible.com/news/worlds-most-expensive-guinness-cheltenham-festival-598670-20230314) Now, the [drink](https://www.ladbible.com/food-and-drink) is sold all over the world and produced in six breweries across the globe - including one in Africa.

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Image courtesy of "The indy100"

Face behind Guinness-rating Instagram pours terrible pint on live TV (The indy100)

Ian Ryan, the blogger behind 'S*** London Guinness' on Instagram, appeared on This Morning for St Patrick's Day, when he ended up pouring a rather ...

the thrill of the moment", he wrote on Instagram, defending the fail. "The pressure got to me lads. chatting to dermot and alison.

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