Alan Sugar

Lord Alan Sugar has hired boxing gym owner Marnie Swindells as his latest business partner following an all-female finale of The Apprentice.

But I’ve always been known to be a gambler, I’ve always been known to try new horizons so I’m going to try a new horizon… “It’s a tough one, but Marnie, you’re asking me to invest in something which is completely alien to me to be honest and you’ve never run a business before. The two finalists were also supported by a number of candidates who had been fired earlier in the series who returned to help them bring their business plans to life.

Lord Sugar is accused of giving away The Apprentice winner with an obvious sign before the final on BBC One.

She's sat to the left of Lord Sugar and he points to the winner with hsis left hand." While millions were left waiting with baited breath to find out Lord Sugar's decision, others claimed to have known Marnie was the winner from the end of last week's episode. It's clearly whoever is sat on the left" But I’ve always been known to be a gambler, I’ve always been known to try new horizons so I’m going to try a new horizon… Homing in on the indication of who won, one viewer tweeted: "Marnie wins it? As ever, Lord Sugar's aides Karren Brady and Tim Campbell looked on, as both finalists had an early struggle with what to name their companies.

The Apprentice 2023 winner Marnie Swindells has revealed the cheeky unaired quip she made to Lord Alan Sugar – and he wasn't amused.

‘I remember that morning that we found out thinking, “Just put me out of my misery. ‘I think what was most important was the guests found it very entertaining.’ [The Apprentice 2023 runner-up: What I would have done differently in the finale](https://metro.co.uk/2023/03/23/the-apprentice-runner-up-what-i-would-have-done-differently-in-finale-18493023/?ico=more_text_links) [The Apprentice winner thought she’d lost final until fateful off-screen phone call with Lord Alan Sugar](https://metro.co.uk/2023/03/23/the-apprentice-2023-who-won-the-final-winner-thought-shed-lost-18492828/?ico=more_text_links) [didn’t actually think that she’d won](https://metro.co.uk/2023/03/23/the-apprentice-2023-who-won-the-final-winner-thought-shed-lost-18492828/) until she received a phone call from Lord Sugar confirming the result. [won](https://metro.co.uk/2023/03/23/the-apprentice-2023-who-won-the-final-winner-thought-shed-lost-18492828/) the 2023 BBC competition, the entrepreneur spoke to Metro.co.uk about her experience throughout the programme. [immersive experience task](https://metro.co.uk/2023/02/23/the-apprentice-simba-rwambiwa-and-megan-hornby-stun-as-prison-guards-18339865/), when she took on the persona of a teacher in a Victorian classroom. [spanking her Apprentice co-star Avi Sharma](https://metro.co.uk/2023/02/23/the-apprentice-marnie-swindells-spanks-bad-boy-avi-sharma-18339761/) as their guests watched in astonishment, dubbing him a ‘bad boy’. [Metro.co.uk](https://metro.co.uk) entertainment team by emailing us [email protected], calling 020 3615 2145 or by visiting our [Submit Stuff](https://metro.co.uk/submit-stuff/) page – we’d love to hear from you. [The Apprentice](https://metro.co.uk/tag/the-apprentice/?ico=auto_link_entertainment_P1_LNK1) winner Marnie Swindells has revealed a very mischievous joke she made to Lord [Alan Sugar](https://metro.co.uk/tag/alan-sugar/?ico=auto_link_entertainment_P1_LNK2) in the boardroom which didn’t make the cut… I know I didn’t win.” Then he gave me the shock of my life and said I had, so I also had to process that and try and deal with that feeling that I’d had that I hadn’t, and then I had, and it was a lot.’ [receiving Lord Sugar’s £250,000 investment ](https://metro.co.uk/2023/03/23/the-apprentice-2023-who-won-the-final-winner-thought-shed-lost-18492828/)for her business, a boxing gym, which she has now named BRONX, that aims to draw people in with its community feel and swish aesthetic.

Several winners of The Apprentice have pocketed Lord Sugar's £250000 before turning their back on him and going it alone - with disastrous consequences.

I am so grateful for his time in Ridiculously Rich by Alana." At the time, Lord Sugar said: "I'll still be on hand to offer any help and advice required. "I owe him a great deal. "I wish James all the very best for the future and will follow his progress with interest," Lord Sugar said in a statement. The knowledge and advice gained from Lord Sugar and his team has been invaluable." She added: "Working with Lord Sugar has been an incredible experience and I have learned such a lot in such a short space of time. Sarah's personalised sweet company, Sweets in the City, has gone from strength to strength since Lord Sugar joined as a partner and is now stocked in Harrods, Harvey Nichols and Selfridges. Joseph added: "I am so grateful for everything Lord Sugar has done for me and I could not have asked for a better partner in the early stages of my business career. "A little while ago I had the amazing opportunity to buy out Lord Sugar from Ridiculously Rich and take full control back of my business," she explained on social media. The Apprentice boss divested himself of his interest in the company, with Joseph acquiring his shareholding and taking full control of the business. I wish Joseph and ImpraGas all the very best for the future and will follow their progress with much affection." The following year the prize became a whopping £250,000 investment in their business for a 50 per cent stake in the company, along with his own guidance and help from his team of experts.

The 28-year-old court advocate and gold medal-winning boxer beat fellow finalist Rochelle Anthony. It is the second year in a row the BBC One show has had an ...

When coming to a decision towards the end of the final episode of the 17th series of the reality show, he told Ms Swindells it had been a difficult decision to invest in her community-focused boxing gym. The 28-year-old court advocate and gold medal-winning boxer beat fellow finalist Rochelle Anthony. The business mogul said he chose her as he wanted to "try a new horizon".