Royal Mail

Takeback Tuesday: The Royal Mail Returns Surge

Get ready for the busiest returns day of the year as Royal Mail predicts a 52% increase in returns on Takeback Tuesday!

Royal Mail is gearing up for one of its busiest days of the year as Christmas gifts are sent back by customers. With a 52% jump in returns expected on Takeback Tuesday, the postal service is bracing itself for the surge of unwanted presents being sent back to retailers. Returns have become an essential part of the online shopping experience, with 81% of shoppers agreeing that a smooth returns process is vital.

As part of the post-holiday season chaos, Royal Mail predicts a significant increase in returns on January 2nd, 2024 - dubbed as Takeback Tuesday. This day marks the peak of returns for online purchases, with Brits returning their ill-fitting or unwanted Christmas gifts in droves. According to a recent survey, January is the busiest month for returns, with Tuesday being the pinnacle of the return frenzy.

Following the holiday shopping events like 'Super Saturday' and 'Frenzied Friday', the post-Christmas 'Takeback Tuesday' is expected to see a surge in returns. Royal Mail anticipates a 52% rise in returns compared to the average daily return parcels in December, reflecting the importance of a seamless returns experience in online shopping.

Brits are set to return a staggering 1.41 billion pounds worth of unwanted gifts this week, underscoring the significance of hassle-free returns. Notably, the merchandise return rate in 2023 stood at 14.5%, equivalent to a whopping US $743 billion in returns, highlighting the massive impact of returns on the retail industry.