Abrdn corporate bullying

Abrdn Fights Back Against Corporate Bullying: CIO Speaks Out

Abrdn's CIO defends the company against media mockery, calling it corporate bullying. Find out more about the controversy here!

Abrdn, the asset management firm, is standing up against what it perceives as 'corporate bullying' following the scrutiny it faced after rebranding. Peter Branner, the Chief Investment Officer of Abrdn, criticized the press for making 'childish jokes' about the company's new name. The ongoing mockery and relentless jabs at Abrdn have sparked a heated debate about the boundaries of media criticism versus harassment in the corporate world.

City AM, specifically, drew the company's ire when it was accused of 'corporate bullying' by Abrdn for its coverage of the rebranding from Standard Life. The clash highlights the sensitive nature of corporate identity and the challenges companies face in managing their public image amidst media scrutiny.

Despite the backlash, Abrdn remains steadfast in defending its rebrand and pushing back against what it perceives as unwarranted attacks on its corporate identity. The controversy surrounding Abrdn's name change reflects a broader issue of how businesses navigate public perception and media backlash in the digital age.

In a surprising turn of events, the Abrdn saga sheds light on the power dynamics between corporations and the media, raising questions about freedom of expression and responsible journalism. As the debate rages on, Abrdn continues to assert its stance against corporate bullying and strives to maintain its reputation amidst the ongoing media storm.