Gucci

Luxury Brands Embrace Korean Culture While Facing Activist Protests

Luxury brands like Gucci and Chanel are showing support for Korean heritage, but facing protests over exotic skin use.

Luxury fashion powerhouses such as Gucci, Chanel, and Hermes are shifting their focus towards embracing the rich cultural heritage of Korea. This trend highlights the growing global appreciation for Korean traditions and history. From incorporating traditional Korean designs in their collections to collaborating with Korean artists and influencers, these brands are tapping into the vibrant cultural scene of Korea.

However, alongside their cultural initiatives, luxury brands like Gucci are facing criticism and protests. Activists recently staged a dramatic 'snake skinning' demonstration outside a Gucci store in Hong Kong. The protest aimed to pressure Gucci and its owner Kering to end the use of exotic animal skins in their products, highlighting the ongoing debate surrounding ethical fashion practices.

Despite the controversies, Gucci and other luxury brands continue to navigate the balance between cultural appreciation and ethical responsibility. As they strive to align with evolving consumer values, these brands are challenged to innovate and adapt while upholding the luxurious image they represent in the fashion world.

In the midst of this cultural and ethical discourse, it remains clear that the influence of Korean heritage on global fashion is undeniable. Luxury brands are not only recognizing the artistic richness of Korea but also facing demands for sustainability and ethical sourcing from activists and consumers alike.