IKEA Roblox

2024 - 6 - 5

Ikea Taps into the Metaverse: Hiring Gamers for Virtual Store on Roblox

Digital Innovation - Gaming - IKEA - Recruitment - Roblox - Virtual Reality

Join Ikea's virtual workforce on Roblox and earn £13.15 per hour serving meatballs and choosing furniture!

Ikea is taking recruitment to a whole new level by venturing into the metaverse through a unique partnership with Roblox. The furniture giant is targeting the next generation of co-workers with a gaming campaign on Roblox, offering paid in-game jobs to tech-savvy individuals. Created by Mother, the innovative campaign titled "Careers done different" aims to attract young talents through virtual experiences.

Successful candidates will have the opportunity to work in Ikea's virtual store on Roblox, serving meatballs, selecting furniture pieces, and engaging with customers in the digital world. The game, known as The Co-Worker Game, offers players a real hourly wage of £13.15, turning virtual gaming into a rewarding employment opportunity.

In a strategic move to blend virtual and real-world employment, Ikea is hiring gamers to join its virtual store on Roblox. This initiative not only showcases Ikea's commitment to innovation but also paves the way for a new era of hybrid virtual-physical job roles.

The paid positions at Ikea's virtual store are designed to raise awareness about the retailer's actual career opportunities, bridging the gap between virtual experiences and real-world employment in a creative and engaging manner.

Post cover
Image courtesy of "CampaignLive"

Ikea targets next generation of recruits with job ads on Roblox (CampaignLive)

Ikea UK and Ireland is trying to attract a new generation of co-workers with a recruitment gaming campaign on Roblox. “Careers done different” by Mother ...

Post cover
Image courtesy of "The Register"

From meatballs to metaverse – IKEA's flatpack fantasy lands on ... (The Register)

Swedish furniture giant has 10 paid in-game jobs to fill · But from June 24, youngsters will be able to emulate another example of mundanity in extremis – the ...

Post cover
Image courtesy of "Creativebrief"

Ikea turns to Roblox for employee outreach | Creativebrief (Creativebrief)

The new campaign, created by Mother, is designed to attract a new generation of co-workers.

Post cover
Image courtesy of "Hindustan Times"

Ikea is hiring gamers to work at its virtual Roblox store. Here's how ... (Hindustan Times)

Ikea is assembling a team of Roblox gamers for virtual store experience. Successful candidates will receive £13.15 per hour.

Post cover
Image courtesy of "Designboom"

IKEA pays roblox players real money to work for its virtual store and ... (Designboom)

for 'the co-worker game', IKEA is hiring 10 players to work in its virtual store on roblox, serving meatballs, choosing furniture, and more.

Post cover
Image courtesy of "Complex"

IKEA to Employ Actual Paid Workers for New Store on Roblox (Complex)

Later this month, the ubiquitous Swedish provider of ready-to-self-assemble furniture and more will be launching what's billed as The Co-Worker Game, which will ...

Post cover
Image courtesy of "Axios"

Ikea offers work in a virtual universe (Axios)

The paid positions at its new virtual store on Roblox are designed to draw awareness to the retailer's real-life career opportunities.

Post cover
Image courtesy of "CampaignLive"

Ikea pays next generation of recruits to work in Roblox (CampaignLive)

Ikea UK and Ireland is trying to attract a new generation of co-workers with a recruitment gaming campaign on Roblox. “Careers done different” by Mother ...

Post cover
Image courtesy of "Creativebrief"

Ikea turns to Roblox for employee outreach | Creativebrief (Creativebrief)

The new campaign, created by Mother, is designed to attract a new generation of co-workers.

Post cover
Image courtesy of "The Independent"

Ikea is paying real people $16.80 an hour to work at its virtual ... (The Independent)

Ikea is launching a game inside Roblox, where virtual employees will be paid a real hourly wage.

Post cover
Image courtesy of "HouseBeautiful.com"

Ikea is opening a virtual store on gaming platform Roblox (HouseBeautiful.com)

The Swedish retail giant is looking for Ikea lovers and loyal customers to work for them on the gaming platform Roblox – and it's a paid opportunity. If it ...

Post cover
Image courtesy of "Fox Business"

IKEA to open virtual store in Roblox – and pay employees real money (Fox Business)

Swedish furniture chain IKEA announced it will be hiring 10 workers for an unconventional employment opportunity — inside an IKEA "store" in the video game ...

Explore the last week