IKEA Roblox

Ikea Taps into the Metaverse: Hiring Gamers for Virtual Store on Roblox

Join Ikea's virtual workforce on Roblox and earn £13.15 per hour serving meatballs and choosing furniture!

Ikea is taking recruitment to a whole new level by venturing into the metaverse through a unique partnership with Roblox. The furniture giant is targeting the next generation of co-workers with a gaming campaign on Roblox, offering paid in-game jobs to tech-savvy individuals. Created by Mother, the innovative campaign titled "Careers done different" aims to attract young talents through virtual experiences.

Successful candidates will have the opportunity to work in Ikea's virtual store on Roblox, serving meatballs, selecting furniture pieces, and engaging with customers in the digital world. The game, known as The Co-Worker Game, offers players a real hourly wage of £13.15, turning virtual gaming into a rewarding employment opportunity.

In a strategic move to blend virtual and real-world employment, Ikea is hiring gamers to join its virtual store on Roblox. This initiative not only showcases Ikea's commitment to innovation but also paves the way for a new era of hybrid virtual-physical job roles.

The paid positions at Ikea's virtual store are designed to raise awareness about the retailer's actual career opportunities, bridging the gap between virtual experiences and real-world employment in a creative and engaging manner.