ITV

ITV's Entertainment Quest: From Talent Shows to Sports Broadcasting

Discover ITV's journey from hit entertainment series like Britain's Got Talent to longstanding sports broadcasting partnerships!

ITV is on a quest for top-tier entertainment shows and sports broadcasting excellence. The network's success with shows like Britain's Got Talent has propelled it to the forefront of entertainment TV. With an impressive average of 7.1 million viewers, including repeats, it has solidified its position as the biggest entertainment series of 2024. On the sports front, ITV Sport's partnership with AE Live has been renewed, marking over 25 years of collaboration. This enduring relationship covers a diverse range of sports, including horse racing, darts, snooker, and England men's games.

AE Live's contract extension with ITV Sport further cements their role in enhancing the viewer experience. Their on-screen graphics work has been pivotal in elevating ITV's sports coverage, bringing excitement and engagement to fans of racing, darts, and other sports featured on the network.

Talking about entertainment and sports, did you know that Britain's Got Talent holds the record for the highest viewership among entertainment series in 2024? Additionally, the partnership between ITV Sport and AE Live is one of the longest-standing collaborations in the sports broadcasting industry, showcasing a remarkable bond built on innovation and quality.