Cher

2024 - 7 - 16

Cher Takes the UK by Storm in UKTV's Rebranding Campaign

advertising campaign - Barry - Cher - Chris Kamara - Don Draper - Eastenders - Jimmy Carr - Jon Hamm - Mad Men - Orlando Bloom - pop culture - rebranding campaign - Scott Russell - television industry - U Masterbrand - UKTV

Cher stars alongside British TV legends in UKTV's U Masterbrand launch, creating a buzz across the UK. Find out how Cher dazzles with her presence! #Cher #UKTV #Rebranding

Cher is taking the UK entertainment scene by storm as she fronts UKTV's massive rebranding campaign. The iconic pop star features prominently in the glossy ads for the streaming service and free-to-view channels, sharing the screen with popular British television characters. In a unique twist, Cher even sings karaoke with Eastenders' Barry in the Queen Vic, adding her superstar charm to the small screen. The launch of UKTV's U Masterbrand sees Cher performing alongside British legends like Orlando Bloom and Chris Kamara, creating a spectacle that's both bonkers and brilliant.

UKTV's latest advert showcases Cher's star power as she duets with Barry from EastEnders on one of her greatest hits. The promo for the new free streamer U also includes actor Jon Hamm reprising his role as Don Draper from Mad Men. In a creative turn of events, Jimmy Carr joins Cher in the UKTV ad, further highlighting the global superstar's impact on the entertainment industry. The creative director of UKTV, Scott Russell, reveals the visual trickery behind the captivating advertising campaign, explaining how they brought together personalities like Cher and Barry from EastEnders.

In an unexpected pairing, Cher's collaboration with Barry from EastEnders has caught the attention of audiences, blending music and TV in a captivating way. The star-studded cast featuring icons like Jon Hamm and Jimmy Carr adds to the excitement surrounding UKTV's rebranding efforts. Cher's involvement in the campaign highlights her enduring influence and appeal, solidifying her status as a global music icon. With UKTV's strategic use of celebrity partnerships, the rebranding campaign featuring Cher is set to make waves in the entertainment industry.

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Image courtesy of "The Knowledge Online"

UKTV spends big as Cher heads rebranding campaign (The Knowledge Online)

UKTV is today (16 July) rebranding its streaming service and free-to-view channels with a glossy ad starring Cher at the head of its campaign.

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Image courtesy of "The Independent"

Cher sings karaoke with Eastenders' Barry in the Queen Vic in ... (The Independent)

The pop icon shares the screen with popular television characters in a new advert.

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Image courtesy of "Shots"

Cher's got U, babe | shots (Shots)

For the launch of UKTV's U Masterbrand, the iconic diva shares (pun intended) the stage with some British legends: Orlando Bloom, Chris Kamara, ...

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Image courtesy of "Virgin Radio"

WATCH: Cher visits EastEnders, Masterchef, Mad Men stars and ... (Virgin Radio)

Cher is the star of UKTV's 'U' launch - and the result is absolutely bonkers, but brilliant.

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Image courtesy of "attitude.co.uk"

Cher duets with Barry from EastEnders on one of her greatest hits in ... (attitude.co.uk)

Released today (16 July 2024), the promo for the platform's new free streamer U also features the actor Jon Hamm, back in character as Don Draper in Mad Men.

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Image courtesy of "Beyond The Joke"

Jimmy Carr Joins Cher For New UKTV Ad (Beyond The Joke)

UKTV has unveiled its latest TV advert featuring worldwide icon Cher to mark today's launch of U. In a creative twist, the global superstar travels through ...

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Image courtesy of "TVBEurope"

I got U babe: How UKTV brought Barry from EastEnders and Cher ... (TVBEurope)

TVBEurope speaks to UKTV's creative director Scott Russell about the 'visual trickery' used on the broadcaster's new advertising campaign.

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Image courtesy of "CampaignLive"

UKTV heralds U masterbrand arrival in TV ad starring Cher (CampaignLive)

UKTV, the BBC-owned ad-funded broadcaster, is today (16 July) rolling out its masterbrand, U, across its free-to-air channels and celebrating the new look ...

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Image courtesy of "Smooth Radio"

Cher joins Barry from EastEnders in the Queen Vic for incredible ... (Smooth Radio)

Cher has made an unlikely appearance in Albert Square to sing her hit 'I Got You Babe' as a host of Eastenders' famous faces look on. Picture: UKTV Creative.

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