Pret

Pret Shakes Up Subscription Model: Goodbye Free Coffees, Hello Discounts

Pret is making a bold move by scrapping its free coffee subscription and introducing a new discounted offer. Find out more about the cafe chain's latest changes!

Pret, the popular cafe chain, is stirring things up by bidding farewell to its free coffee perks and food discounts for subscribers. The company has decided to revamp its subscription scheme with a "new and simpler offer." Customers who have been enjoying the five-a-day coffee subscription will now have to adjust to a more traditional discount model. The decision to rethink the membership scheme comes after Pret A Manger's previous subscription model since 2020.

Pret A Manger's move to end the free coffee subscription has left many customers fuming over the sudden change. The chain's decision to axe the five-coffees-a-day Club Pret offer has sparked backlash among loyal subscribers. However, the cafe giant believes that it is time for a significant change in its subscription offerings. Starting from September, customers can expect a new subscription model with beverage discounts at a lower monthly fee.

As Pret A Manger transitions from its current subscription model to a more discounted offer, the coffee and sandwich chain is bracing for mixed reactions from its customers. Despite the initial uproar, the company is optimistic about the upcoming changes and is looking to provide a more appealing subscription service to its loyal patrons. The revamp in the subscription scheme aims to cater to a wider audience while maintaining the brand's quality and service standards.

In a surprising turn of events, the end of the free coffee subscription model by Pret A Manger not only marks a shift in the company's strategy but also reflects the evolving preferences of consumers in the post-pandemic era. By replacing the unlimited coffee perk with discounted beverages, Pret is aligning its offerings with changing market trends and customer demands. This strategic move showcases the brand's adaptability and commitment to staying relevant in the competitive coffee industry landscape.