Liverpool

From Scousers to Superstars: Liverpool’s Playbook for Global Fame!

Meet the new hero of Liverpool’s visitor economy, Natalie Wyatt, as she gears up to place the city on a global pedestal, while the retrofitting game is strong in the UK!

Liverpool isn't just pulsating with the excitement of music and football; it's gearing up for a grand transformation into a global hotspot, and a familiar face is at the helm! Natalie Wyatt, marketing dynamo from Merseyrail, has been appointed as the new Managing Director of the Local Visitor Economy Partnership for the Liverpool City Region. Her mission? To charm the socks off global tourists and make Liverpool the go-to destination. Can she pull off the magic? We say she’s got it in the bag!

With the council chafing at the bit to ignite development, Liverpool is on the verge of becoming a 'retrofit city'. Sophie Bevan, director of regeneration at the Liverpool City Council, is confident that upcoming initiatives will revolutionise the area. Forget urban decay; it’s all about rejuvenation and innovation. Imagine a city where old meets new in the most stylish manner—Leeds might better watch their backs!

And for all the footie fans, the buzz is growing as Toti trained with Wolves this week, and the anticipation is heating up ahead of their weekend clash with Liverpool. Will our boys bring home the three points, or will the tables turn? Grab your popcorn because it's going to be one unforgettable Saturday evening at the stadium!

Meanwhile, the arts scene in Liverpool is gearing up for an exciting 2024 with the Liverpool Fringe Festival on the horizon. Venues across the city, from The Studio Below to the Valley Community Theatre, are set to host a plethora of performances. So whether you fancy drama, dance, or downright madness, Liverpool has got it all lined up just for you!

Did you know that Liverpool has the second largest collection of museums and galleries in the UK, after London? With Natalie Wyatt stepping up to market all that it has to offer, the city is not only embracing its rich cultural heritage but also promoting an exciting future. And if that wasn’t cool enough, let’s not forget that Liverpool is also home to The Beatles, making it a historical hotspot for music lovers across the globe!