British Gas

2024 - 9 - 30

Tom Daley Takes a Dive into Bathtime Bliss with British Gas!

British Gas - Energy Services - Heating Solutions - Home Repairs - Tom Daley

Get ready for a splash of fun as Olympic superstar Tom Daley swaps the pool for the bathtub in an entertaining new campaign for British Gas.

British Gas has recently unveiled a new campaign featuring none other than Olympic diving sensation Tom Daley! In this fun twist, Tom is trading in his competitive dives for the daily joys (and challenges) of bath time. Embracing a more relaxed and homey vibe, the adverts aim to highlight British Gas’s commitment to comfort amidst the ongoing energy crises and rising fuel costs. It seems the energy giant is keen on reminding us all to find moments of joy, even when the chilly winter winds are howling outside.

As we all know, winter can be pretty rough, especially for those of us grappling with energy bills that seem to go up higher than Tom’s diving scores! British Gas, undeterred by the seasonal climate of price hikes and budget cuts, has chosen to double down with this creative offering. By showcasing Tom Daley as he navigates the quirky antics in his bathtub, the campaign makes energy consumption feel a lot more personal and engaging. Who knew that splashing in the tub could serve as a metaphor for enjoying a warm home?

The choice of Tom Daley, a household name and a beloved Olympic hero, is a strategic move by British Gas. Not only does it leverage his star power, but it also portrays the brand as relatable and fun. Viewers are likely to feel a connection with Tom, whether they're aspiring athletes or just parents trying to get their kids to love bath time as much as he does! The imagery presented by Daley’s charm and charisma makes the sometimes dull topic of energy consumption seem a bit more lively and entertaining.

In addition to apealling visuals, the ad campaign serves as a gentle reminder that British Gas is still committed to providing reliable energy solutions despite ongoing challenges in the industry. The company aims to reassure its customers that underneath all the rising pressures, they are still focused on keeping our homes warm and comfortable. And who wouldn't feel comforted knowing that British Gas is, metaphorically, diving into solutions for us?

Did you know that Tom Daley has won a total of three Olympic medals? He’s not only famous for his athletic feats but also for his passion for cooking, regularly sharing delightful recipes with his fans! As for British Gas, they're one of the largest energy suppliers in the UK, providing not only gas and electricity but also a range of services and solutions for your home and beyond.

So as you settle down into your next bubble bath, just remember: when life gets tricky, it never hurts to have a little fun… and perhaps some British Gas back-up!

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Image courtesy of "More About Advertising"

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Little Black Book, The campaign was created with T&Pm and directed by Jonathan Herman.

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Watch: Tom Daley stars in new British Gas advert (Marketing Beat)

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