Jaguar

JLR has adapted its 90-year-old Jaguar brand for “the second century”, with four new design elements that are called “symbols of change” for the marque.

The vibey, new design language unveiled by Jaguar speaks to a considerably younger audience and signals a major departure from what we previously associate ...

Car giant Jaguar has unveiled a new logo and a rebranded range of electric cars alongside marketing slogans such as “delete ordinary”, “live vivid” and ...

Legendary British carmaker has unveiled its revamped logo, styled as JaGUar, which “seamlessly blends upper and lower case characters in visual harmony,” ...

Jaguar has revealed its new logos and styling details ahead of its transition into a luxury EV brand.

Jaguar has unveiled a new logo as part of a rebrand as the luxury car giant looks ahead to an electric-only future.

As it approaches its 90th anniversary, Jaguar is looking to re-launch its brand to bolster its future plans. “It wasn't always distinctive enough in the ...

The new logo forms part of sweeping changes led by Jaguar boss Rawdon Glover and design chief Gerry McGovern. The car maker has also unveiled its 'Strikethrough ...

Tesla boss Elon Musk contributed to an online discussion about what Jaguar's advert represented, asking on X: "Do you sell cars?" The firm says the advert ...

Elements include a new typeface and monogram, as well as brighter colors showcased in futuristic, norms-defying promotional images. Published Nov. 19, 2024.

The rare 1967 Jaguar Mark X 4.2 Madonna gifted to her son is to go on sale in Weybridge.

As the luxury British carmaker prepares to relaunch as an all-electric brand, its identity has undergone a dramatic transformation. We explore Jaguar'...

The luxury carmaker has ditched its technical, steely design language as part of a perplexing brand update.

The luxury car manufacturer will launch three new electric cars in 2026 as part of its rebrand.

Along with Aston Martin and Rolls Royce, Jaguar is, for most people, one of the great British blue chip motoring brands. When Inspector Morse drove around ...

Jaguar Cars is going all-electric and, in advance, has unveiled a new online media blitz that doesn't feature, um, cars. Instead we have a collection of ...

Jaguar's bizarre new campaign marks a complete overhaul of its positioning, when instead it should have celebrated and updated what once made it great.

Jaguar retires its iconic 'growler' logo in a bold rebrand aimed at attracting younger customers, as it shifts focus to launching electric vehicles in 2026.

To match this, the company has upended its branding, with a new design language and new logos as the carmaker heads into its “second century.” Chief creative ...