Jaguar
2024 - 11 - 19Jaguar's Electric Dream: Pouncing into the Future with a Zesty Makeover!
Jaguar rebrand 2026 electric models - automotive design - electric vehicles - Jaguar rebranding - luxury cars - Jaguar rebrandJaguar's going from sleek to chic with a mind-boggling rebrand and a flash of electric pizzazz! Buckle up for their new look and logo that even sci-fi wouldn’t dare imagine!
In a world where electric cars are becoming the norm, Jaguar is making a dramatic leap into the future with a rebranding initiative that’s turning heads and dropping jaws. The luxury car manufacturer recently unveiled a new logo, contemporary design language, and a marketing vision that embraces a more vibrant, youthful aesthetic. This isn’t just any rebranding but rather a whirlwind experience, described by attendees as a ‘bizarre automotive media launch’. While the cars have yet to hit the markets, the buzz surrounding Jaguar’s electric-only future has fans eagerly buckled in for the ride ahead.
Jaguar’s refreshed logo is a work of art in itself, featuring an engaging blend of upper and lower case letters—JaGUar—that’s more than just eye-catching; it’s designed to resonate with a new generation of drivers. Coupled with slogans like “delete ordinary” and “live vivid”, the brand’s intention is clear: they want to capture the hearts of those looking for more than just a car but an experience. As Jaguar gears up to launch three new electric models by 2026, their focus on engaging a younger audience signifies a major shift in direction for a brand often synonymous with classic British luxury.
In addition to the stunning visuals, Jaguar unveiled four key design elements deemed “symbols of change” as they celebrate their 90-year legacy. These new design themes aim to harmonize with the company’s innovative spirit while also embracing sustainability in the realm of electric vehicles (EVs). As Jaguar embarks on this thrilling leap towards a cleaner future, their commitment to reinventing themselves while holding on to their roots remains a testament to their enduring legacy.
For car enthusiasts and fans alike, the excitement doesn’t just stop with a flashy new look. Did you know that Jaguar was originally founded in 1922 as the Swallow Sidecar Company, which specialized in motorcycle sidecars? Talk about a glow-up! And here's an even juicier tidbit: in 2015, Jaguar introduced its first all-electric vehicle prototype, the I-PACE, prompting their modern-day pivot to an electric-only fleet. With such rich history and innovation, it’s clear that Jaguar is not just changing their appearance, but they’re also paving the way for a sustainable future that’s as thrilling as it is transformative.
Hallucinogenic sci-fi movie: Inside the rather bizarre relaunch of ... (Car Dealer Magazine)
Jaguar unveiled a new look, logo and direction for its cars at what was quite possibly the most bizarre automotive media launch I've ever attended –
Jaguar unveils new logo and branding ahead of electric-only future (BBC News)
The luxury car manufacturer will launch three new electric cars in 2026 as part of its rebrand.
Official: The four new design elements that will reinvent Jaguar (Autocar)
JLR has adapted its 90-year-old Jaguar brand for “the second century”, with four new design elements that are called “symbols of change” for the marque.
Jaguar teases a long-awaited glow up set to completely reimagine ... (British GQ)
The vibey, new design language unveiled by Jaguar speaks to a considerably younger audience and signals a major departure from what we previously associate ...
Jaguar pounces on new logo and 'delete ordinary' slogan (The Independent)
Car giant Jaguar has unveiled a new logo and a rebranded range of electric cars alongside marketing slogans such as “delete ordinary”, “live vivid” and ...
VIDEO: Jaguar roars into the future with a bold new look (AM)
Legendary British carmaker has unveiled its revamped logo, styled as JaGUar, which “seamlessly blends upper and lower case characters in visual harmony,” ...
New Jaguar logos unveiled as big concept reveal moves closer (AutoExpress)
Jaguar has revealed its new logos and styling details ahead of its transition into a luxury EV brand.
Jaguar looks ahead to electric-only future and unveils new logo (Insider Media)
Jaguar has unveiled a new logo as part of a rebrand as the luxury car giant looks ahead to an electric-only future.
Jaguar attempts to pounce on the future with major rebrand (Design Week)
As it approaches its 90th anniversary, Jaguar is looking to re-launch its brand to bolster its future plans. “It wasn't always distinctive enough in the ...
Jaguar's new logo combines upper and lower case letters as it ... (Car Dealer Magazine)
The new logo forms part of sweeping changes led by Jaguar boss Rawdon Glover and design chief Gerry McGovern. The car maker has also unveiled its 'Strikethrough ...
Jaguar: British luxury vehicle maker has a new advert that doesn't ... (Sky News)
Tesla boss Elon Musk contributed to an online discussion about what Jaguar's advert represented, asking on X: "Do you sell cars?" The firm says the advert ...
Jaguar revamps brand to embrace 'exuberant modernism' amid EV ... (Marketing Dive)
Elements include a new typeface and monogram, as well as brighter colors showcased in futuristic, norms-defying promotional images. Published Nov. 19, 2024.
Madonna: Queen of Pop's Jaguar goes up for auction in Surrey (BBC News)
The rare 1967 Jaguar Mark X 4.2 Madonna gifted to her son is to go on sale in Weybridge.
Jaguar reveals its reimagined brand, marking a new era (Creative Boom)
As the luxury British carmaker prepares to relaunch as an all-electric brand, its identity has undergone a dramatic transformation. We explore Jaguar'...
Jaguar mystifies with 'reimagined' brand identity (Creative Review)
The luxury carmaker has ditched its technical, steely design language as part of a perplexing brand update.
Jaguar unveils new logo and branding ahead of electric-only future (BBC News)
The luxury car manufacturer will launch three new electric cars in 2026 as part of its rebrand.
What on earth is Jaguar thinking? (Spectator.co.uk)
Along with Aston Martin and Rolls Royce, Jaguar is, for most people, one of the great British blue chip motoring brands. When Inspector Morse drove around ...
New-look Jaguar warms up the online world as it plots challenge to ... (More About Advertising)
Jaguar Cars is going all-electric and, in advance, has unveiled a new online media blitz that doesn't feature, um, cars. Instead we have a collection of ...
Jaguar has rebranded when it needed to revitalise (Marketing Week)
Jaguar's bizarre new campaign marks a complete overhaul of its positioning, when instead it should have celebrated and updated what once made it great.
Jaguar retires iconic 'growler' logo in electric rebrand to attract new ... (Business MattersBusiness Matters)
Jaguar retires its iconic 'growler' logo in a bold rebrand aimed at attracting younger customers, as it shifts focus to launching electric vehicles in 2026.
Iconic Jaguar logo set for massive change as Coventry car maker ... (Coventry Live)
To match this, the company has upended its branding, with a new design language and new logos as the carmaker heads into its “second century.” Chief creative ...
Jaguar rebrand a complete comms car-crash (The Drum)
A brave new world or scorched Earth? What else could we be talking about other than Jaguar's contentious rebrand? Gordon Young explores.
Cancelled Jaguar J-Pace revealed in new images (Autocar)
Premium SUV, axed three years ago, would have been a sibling of the current Range Rover and Range Rover Sport.
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