Matilda Djerf

2024 - 12 - 18

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Image courtesy of "BBC News"

Matilda Djerf: 'I wasn't ready' to lead company (BBC News)

The embattled boss of Swedish fashion brand Djerf Avenue has apologised again after claims she mistreated staff, blaming her lack of leadership experience ...

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Image courtesy of "The Independent"

Influencer Matilda Djerf speaks out after being accused of ... (The Independent)

'I failed to be the leader and colleague I wish to be,' Djerf wrote in a statement shared on Instagram.

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Image courtesy of "The New York Times"

Matilda Djerf Apologizes Amid Claims of Workplace Toxicity (The New York Times)

The popular Swedish influencer began a fashion brand in 2019. Some employees say working there wasn't as great as it looked on social media.

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Image courtesy of "Daily Mail"

Fashion guru Matilda Djerf issues groveling apology over shocking ... (Daily Mail)

The Swedish fashion influencer has finally issued an apology after employees made pointed accusations in a scathing exposé.

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Image courtesy of "The Cut"

Matilda Djerf Responds to Toxic Workplace Accusations (The Cut)

Matilda Djerf posted an apology on Instagram after being accused of bullying, favoritism, and fatphobia by former and current Djerf Avenue employees last ...

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Image courtesy of "Fast Company"

'Psychological terror': Influencer Matilda Djerf has been accused of ... (Fast Company)

Testimony from 11 current and former employees accused Djerf of creating a toxic workplace culture described as “psychological terror.” Employees said that they ...

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Image courtesy of "Pedestrian TV"

Matilda Djerf Breaks Silence On Bombshell Exposé With Lengthy ... (Pedestrian TV)

Djerf Avenue founder Matilda Djerf has responded to the allegations levelled by former employees about an alleged toxic working environment.

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Image courtesy of "Grazia"

Matilda Djerf Issues Public Apology After Bombshell Accusations Of ... (Grazia)

Matilda Djerf has turned her following into big business. But since accusations of bullying surfaced, she's been forced to apologise.

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Image courtesy of "ABC News"

Djerf Avenue founder Matilda Djerf apologises amid allegations of ... (ABC News)

The Swedish influencer and clothing brand CEO responds to body-shaming and bullying allegations against her.

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Image courtesy of "BBC News"

Matilda Djerf: 'I wasn't ready' to lead company (BBC News)

The embattled boss of Swedish fashion brand Djerf Avenue has apologised again after claims she mistreated staff, blaming her lack of leadership experience ...

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Image courtesy of "The Independent"

Influencer Matilda Djerf speaks out after being accused of ... (The Independent)

'I failed to be the leader and colleague I wish to be,' Djerf wrote in a statement shared on Instagram.

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Image courtesy of "Hollywood Reporter"

The Dark Roots of a Blonde Blowout: Influencer Matilda Djerf ... (Hollywood Reporter)

Swedish influencer and fashion brand founder Matilda Djerf has responded to extensive claims that she bullies her Djerf Avenue staff.

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Image courtesy of "The Irish Times"

Who is Matilda Djerf? Influencer apologises amid claims of ... (The Irish Times)

Swede has posted a lengthy apology on social media in wake of allegations published in a Swedish tabloid.

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Image courtesy of "Daily Mail"

Truth about 'internet sweetheart' Matilda Djerf: Inside her £30m ... (Daily Mail)

With her bouncy blonde locks and impeccable sense of style, Matilda Djerf is the ultimate cool-girl influencer. But this week, the scales started to fall ...

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Image courtesy of "The indy100"

Matilda Djerf responds to toxic workplace allegations amid backlash (The indy100)

Swedish newspaper Aftonbladet first published the claim which accused Djerf of scolding staff in front of entire teams, commenting on the weight of models ...

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Image courtesy of "Grazia"

Djerf Avenue's Matilda: 'I Failed To Be The Leader' (Grazia)

The Scandi 'It' girl has responded to the allegations of bullying and toxic workplace culture.

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Image courtesy of "ABC News"

Fashion influencer Matilda Djerf apologizes following report she ... (ABC News)

A popular social media influencer has issued an apology after a Swedish tabloid published a report saying she created a work environment filled with fear ...

Fashion influencer Matilda Djerf apologizes following report she ... (The Seattle Times)

A popular social media influencer has issued an apology after a Swedish tabloid published a report saying she created a work environment filled with fear ...

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Image courtesy of "E! Online"

Influencer Matilda Djerf Reacts to Bullying Allegations in Apology ... (E! Online)

Influencer Matilda Djerf apologized after employees of her brand Djerf Avenue accused her of being a "psychological terror" in the workplace.

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Image courtesy of "Marie Claire"

Why The Internet Hates Matilda Djerf: Explaining The Controversy (Marie Claire)

A TL;DR explainer on the Swedish influencer-turned-entrepreneur Matilda Djerf and her bombshell Djerf Avenue workplace scandal.

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