6 Nations

Six Nations Gets a Soundtrack: Guinness and ITV Bring Audio Description to Your Ears!

Missed the action? Don’t worry, ITV and Guinness have you covered with live audio commentary for the Six Nations!

The Six Nations Championship is about to become even more accessible and enjoyable, thanks to an exciting new collaboration between ITV and Guinness. Starting with four key matches during this year’s tournament, viewers will experience live descriptive audio commentary that ensures no one misses the thrills, spills, or notably, the tries. Whether you're at home or on the go, this innovative feature is designed to boost inclusivity and bring the game to life for all its passionate fans!

As the iconic Whistle blows and fierce rivalries unfold on the pitch, listeners will find themselves immersed in the game's urgency, thanks to this enhanced auditory experience. The live descriptive audio aims to communicate the essential action, atmosphere, and meaning behind every play, from the scrums to the moment of glory when the players cross the try line. Your couch may not be a scrum half, but with this new service, you'll surely feel like you're right there in the heart of the action!

The initiative not only reflects ITV's commitment to providing inclusive sports coverage but also highlights Guinness's dedication to celebrating the unique camaraderie and spirit of rugby. Rugby is already known for its community-driven approach, and this collaboration takes it a step further by ensuring that everyone, including visually impaired fans, can engage with the enriching drama of the Six Nations Championship.

With this landmark enhancement, both veteran rugby aficionados and new fans alike will have the opportunity to enjoy the Five Nations in a fresh way! You might need to grab a pint of Guinness and pop the chips for this unique experience—but we won’t judge if you secretly binge-watch those epic tries from your sofa instead!

In a world where inclusivity is becoming increasingly important, the incorporation of live descriptive audio commentary marks a significant step forward in making rugby accessible for all. It’s estimated that around 2 million people in the UK face visual impairments, meaning this resource will greatly benefit those fans craving the same emotional highs and lows returned by every match.

Did you know that the Six Nations Championship is one of the oldest rugby tournaments in the world, having first taken place in 1883? With the inclusion of this innovative commentary, its reach and impact will only grow, allowing even more fans to be a part of this historic sporting event. So whether you're a die-hard fan or just tuning in for the drama, ITV and Guinness have got the perfect audio accompaniment to your Six Nations watching experience!