As Ever

2025 - 2 - 19

From Jams to Fame: Meghan Markle's Après-Jam Adventure!

American Riviera Orchard - As Ever - branding controversy - lifestyle brand - Meghan Markle - Out-of-Home sector - Wessex Cancer Support

Meghan Markle's lifestyle brand gets a fresh coat of paint as she unveils 'As Ever'—but what’s behind the name?

In a move that has sent ripples through both culinary and celebrity circles, Meghan Markle, the Duchess of Sussex, has announced the relaunch of her lifestyle brand from the previous moniker American Riviera Orchard to the catchy new title, "As Ever." This fresh identity was revealed in a sparkling Instagram video where Meghan not only showcased her new branding but also offered a rare glimpse of her daughter, Lilibet, charming fans and followers alike. With a name that suggests continuity and warmth, what might this new direction hold for the Duchess and her array of food products?

But hold onto your aprons, because there's more! In the same breath, an interesting update from the world of Out-of-Home advertising has emerged: 2024 has proven to be the sector's most profitable year yet, raking in a stunning £1.4 billion. This revelation perfectly coincides with Meghan's unveiling, perhaps hinting at her savvy approach to branding and knack for capitalising on trends. Who knew that while Meghan spreads her culinary wings, the advertising world is busy whipping up its own record profits?

And just as Meghan is keen on establishing her personal brand, the film world is not sitting idly by. The University of Exeter has introduced a groundbreaking course titled "Scrublands, Sanctuary, Screens," focusing on critical analysis in representation. This illustrates a fantastic continuum where Meghan's penchant for storytelling weaves into broader narratives, highlighting the ongoing exploration of identity in modern culture. It's like dining at a gourmet restaurant where each dish tells a tale while the dessert is a sweet reflection of personal journeys!

Moreover, in the buzzing restaurant scene, Michelin-starred chef Curtis Duffy is also stirring things up, parting ways with co-owner Michael Muser at the celebrated restaurant Ever, which has been on the culinary map since the closure of Grace. This split emphasizes the unexpected twists and turns in the food industry, just like Meghan's own culinary brand evolution. Could there be a roundtable reunion where bad jams and fancy dinners come together? Only time will tell in this tangled web of food and fame!

As Meghan Markle steers her brand into a fresh era with "As Ever," fans are curious to see how her personal experiences and family inspirations influence her products moving forward. Did you know that Meghan is a self-taught cook? Moreover, as the Out-of-Home sector flourishes, it illustrates how businesses can skilfully blend creativity with profitability, much like a good curry blends spices!

In the end, whether it’s through a jar of homemade jam or a Michelin-star experience, the connections between culinary creativity and cultural narratives just keep getting tastier. Keep your eyes peeled, as both Meghan and the culinary world are bound to surprise us — after all, the best meals serve more than just hunger, they tell a story!

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Image courtesy of "BBC News"

Meghan puts a new label on her jams and lifestyle range (BBC News)

The Duchess of Sussex reveals "As Ever" will be the new name for her home and cooking range.

Out-of-Home reports its best ever year (JCDecaux UK)

Total revenue from UK Out-of-Home grew 7.7% in 2024 to reach £1.4 billion — the sector's highest-ever year; figures from OOH trade body Outsmart and PwC found ...

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Image courtesy of "Sky News"

Meghan shares rare picture of Lilibet as she unveils renamed ... (Sky News)

The Duchess of Sussex posts a video of herself on Instagram to announce the renaming of her lifestyle brand from American Riviera Orchard to As Ever.

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Image courtesy of "News -"

New course offers first-ever critical analysis of the representation of ... (News -)

Film studies undergraduates at the University of Exeter electing to take the 'Scrublands, Sanctuary, Screens' option as part of their degree, will work with ...

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Image courtesy of "Forbes"

Meghan Markle Renames Lifestyle Brand—Here's What We Know ... (Forbes)

Nearly a year after launching her lifestyle brand American Riviera Orchard, Meghan Markle said Tuesday she will now call her company “As Ever” in a relaunch ...

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Image courtesy of "Eater Chicago"

Michelin-Starred Ever Splits With Co-Owner Michael Muser (Eater Chicago)

Chef Curtis Duffy and co-owner Michael Muser also worked with each other at Grace until its closure in 2017. Muser is leaving Ever, according to a release.

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Image courtesy of "The New York Times"

Meghan Markle Renames Her Lifestyle Brand As Ever (The New York Times)

In an Instagram video posted ahead of her upcoming Netflix series, the Duchess of Sussex announced her brand's new name and its revamped focus.

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Image courtesy of "British Vogue"

Meghan Markle Rebrands American Riviera Orchard Into The Tig ... (British Vogue)

Almost a year on from the launch of American Riviera Orchard, Meghan Markle has announced a pivot, sharing that the brand will henceforth be known as As ...

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Image courtesy of "Tatler"

The secret meaning behind As Ever? How Meghan Markle's ... (Tatler)

Meghan Markle, the Duchess of Sussex, has revealed that her lifestyle brand American Riviera Orchard will henceforth be called 'As Ever'

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Image courtesy of "Grazia"

As Ever: Inside Meghan Markle's New Brand And Chapter (Grazia)

Meghan Markle has announced her lifestyle brand, As Ever. Here is everything you need to know. Read more on Grazia.

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Image courtesy of "Tatler"

A subtle nod to Prince Archie? Meghan Markle's 'As Ever' logo is full ... (Tatler)

Meghan Markle has renamed American Riviera Orchard to As Ever, with a new logo full of symbolic meaning for the Duchess of Sussex and Prince Harry.

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Image courtesy of "BBC News"

Meghan puts a new label on her jams and lifestyle range (BBC News)

The Duchess of Sussex reveals "As Ever" will be the new name for her home and cooking range.

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Image courtesy of "Creamer Media's Engineering News"

2025 SAPICS Conference will be the greenest ever (Creamer Media's Engineering News)

Supply chain sustainability is one of the important topics on the agenda at this year's 47th annual SAPICS Conference, the leading event in Africa for the ...

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Image courtesy of "TownandCountrymag.com"

Meghan Markle Shares Rare Photo of Her Daughter, Lilibet, to ... (TownandCountrymag.com)

The three-year-old princess has bright red hair—just like her dad.

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Image courtesy of "NEWS.com.au"

New Meghan move a disaster 'within hours' (NEWS.com.au)

I bet the mayor of the Mallorcan town of Porreres didn't wake up yesterday and expect to find herself potentially locked in a legal war with a member of the ...

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Image courtesy of "Daily Mail"

Clothing company with same name as Meghan Markle's lifestyle ... (Daily Mail)

As Ever, which makes clothing in New York and New Jersey , said they were 'not affiliated to the Duchess of Sussex 's project and thanked everyone for their ...

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Image courtesy of "On The Wight"

Join Wessex Cancer Support's first-ever paragliding challenge on ... (On The Wight)

To raise money to support local people affected by cancer, participants will tandem paraglide over the Isle of Wight, enjoying spectacular views of the ...

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Image courtesy of "The Guardian"

'It's a better time than ever to be really famous': why comedians are ... (The Guardian)

From Romesh Ranganathan to Lee Mack, big-name standups are increasingly fronting quiz shows. What's causing the glut of comics?

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Image courtesy of "Notes From Poland"

Poland falls to lowest ever position in global corruption index (Notes From Poland)

Poland has dropped to its lowest ever position in Transparency International's annual Corruption Perceptions Index (CPI). It now ranks 53rd, ...

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Image courtesy of "PERE"

Fiera's UK real estate arm closes largest-ever fund (PERE)

Having deployed 85% of the fund's capital, the manager is back on the road raising the second iteration in its development-led UK logistics series.

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Image courtesy of "GB News"

Royal news: As Ever clothing brand issues statement after Meghan ... (GB News)

The Duchess of Sussex has faced immediate backlash over her rebranded lifestyle company 'As Ever', which shares its name with an existing clothing business.

Introducing the first-ever Conference on Motorcycle Sport ... (FIM)

The FIM Europe, in collaboration with the FMI, is proud to present the first edition of the Conference on Motorcycle Sport Communication in Europe, ...

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Image courtesy of "The Independent"

NYC clothing label 'As Ever' speaks out after Meghan Markle shares ... (The Independent)

The Duchess of Sussex announced she was changing the name of her lifestyle brand on Tuesday.

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Image courtesy of "Prolific North"

Meghan Markle's As Ever branding blunder is a masterclass in PR ... (Prolific North)

Meghan Markle's latest business venture has run into controversy after a Spanish town accused the royal's brand of copying its historic coat of arms.

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Image courtesy of "Us Weekly"

Rival As Ever Company Reacts to 'Concern' Over Meghan Markle's ... (Us Weekly)

New York clothing brand As Ever has spoken out after Meghan Markle gave her lifestyle brand the same name.

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Image courtesy of "The Independent"

NYC clothing label 'As Ever' speaks out after Meghan Markle shares ... (The Independent)

The Duchess of Sussex announced she was changing the name of her lifestyle brand on Tuesday.

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Image courtesy of "Hindustan Times"

'We exist': NYC clothing label 'As Ever' expresses concerns after ... (Hindustan Times)

The company's founder, Mark Kolski, said he feels powerless to act in response to Meghan Markle's decision.

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